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Marketing Strategy: A Decision-Focused Approach
By
Orville C. Walker (editor)
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Bibliographic Detail
Publisher
McGraw-Hill
Publication date
April 1, 2002
Pages
365
Binding
Hardcover
Edition
4th
Book category
Adult Non-Fiction
ISBN-13
9780071151177
ISBN-10
0071151176
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Original list price
$4.70
§As reported by publisher
Summaries and Reviews
Editions
Hardcover
With Catherine Corley Anderson |
4th edition from McGraw-Hill (April 1, 2002)
9780072466706 | details & prices | List price $55.01
This edition also contains John F. Kennedy
About: It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing and cross/inter-functional relationships.
This edition also contains John F. Kennedy
About: It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing and cross/inter-functional relationships.
The price comparison is for this edition
4th edition from McGraw-Hill (April 1, 2002)
9780071151177 | details & prices | 365 pages | List price $4.70
Paperback
With Harper W. Boyd (other contributor), John W. Mullins (other contributor) |
5th edition from Irwin Professional Pub (February 24, 2005)
9780072961904 | details & prices | 346 pages | 7.75 × 9.75 × 0.75 in. | 1.40 lbs | List price $160.15
With Carol H. Behrman |
4th cd-rom edition from McGraw-Hill (June 1, 2003)
9780072466713 | details & prices | 365 pages | List price $55.01
This edition also contains Thomas Jefferson
This edition also contains Thomas Jefferson
With Harper W. Boyd, John W. Mullins |
4 pap/cdr edition from Richard d Irwin (June 1, 2002)
9780072553932 | details & prices | 384 pages | 7.75 × 9.75 × 0.50 in. | 1.55 lbs | List price $101.20
About: Marketing Strategy, by Walker, Boyd, new co-author Mullins, and Larreche, is a flexible, short, paper-back text which can be used on its own or packaged with a case book (Strategic Marketing Management Cases, by Cravens ) or with a custom published case book.
About: Marketing Strategy, by Walker, Boyd, new co-author Mullins, and Larreche, is a flexible, short, paper-back text which can be used on its own or packaged with a case book (Strategic Marketing Management Cases, by Cravens ) or with a custom published case book.
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