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Services Marketing
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Bibliographic Detail
Publisher
McGraw-Hill
Publication date
July 1, 2002
Binding
Paperback
Book category
Adult Non-Fiction
ISBN-13
9780071148818
ISBN-10
0071148817
Availability§
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Original list price
$35.15
§As reported by publisher
Summaries and Reviews
Amazon.com description: Product Description: This text replaces the 4Ps with the Gaps Model of Service Quality which makes explicit the difference between the marketing of goods and the marketing of services. Topics covered include: service quality; measuring service quality; links between marketing and other disciplines; and transforming a product firm into a service firm. The book focuses on customer expectations and perceptions, including customer-based pricing and value-pricing strategies to reflect the way to incorporate the customer into all decisions. Chapters discuss international services marketing and six case studies end the book.
Editions
Hardcover
With Dwayne D. Gremler |
5th edition from Irwin Professional Pub (May 23, 2008)
9780073380933 | details & prices | 736 pages | 8.50 × 10.50 × 1.50 in. | 3.34 lbs | List price $251.35
With Jan Greenberg |
from McGraw-Hill College (January 1, 1996)
9780070782501 | details & prices | 700 pages | 7.50 × 9.50 × 1.50 in. | 2.55 lbs | List price $106.70
This edition also contains Action Jackson
This edition also contains Action Jackson
Paperback
The price comparison is for this edition
from McGraw-Hill (July 1, 2002)
9780071148818 | details & prices | List price $35.15
About: This text replaces the 4Ps with the Gaps Model of Service Quality which makes explicit the difference between the marketing of goods and the marketing of services.
About: This text replaces the 4Ps with the Gaps Model of Service Quality which makes explicit the difference between the marketing of goods and the marketing of services.
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