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Major Account Sales Strategy
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Jump down to see edition details for: Hardcover
Bibliographic Detail
Publisher McGraw-Hill
Publication date February 1, 1989
Binding Hardcover
Book category Adult Non-Fiction
ISBN-13 9780070511149
ISBN-10 0070511144
Dimensions 1 by 6.25 by 9.25 in.
Weight 1.20 lbs.
Original list price $28.00
Summaries and Reviews
Amazon.com description: Product Description:

An Arsenal of Shrewd Tactics and Winning Strategies to Make You a Major Account Sales Success

Knowing how to get to the decision maker, deal with the competition, understand buyer psychology, and service the client--these are the keys to success when you need to nail down major accounts. Now, for the first time, here's a book of practical, proven-effective strategies and tactics for the entire major account sales cycle.

Based on Neil Rackham's exhaustive research, the strategies you'll find here will enable you to . . .

  • Tailor your selling strategy to match each step in the client's decision-making process.
  • Ensure that you won't lose your customers because you'll know the psychology of the buyer and how to respond to their doubts.
  • Gain entry to accounts through many different windows of opportunity.
  • Deal with competitive situations, take on bigger competitors, and win using strategies that the author's meticulous research shows are employed by the most successful salespeople.
  • Handle negotiations, concessions on price, and term agreements skillfully and effectively.
  • Offer the ongoing technical and maintenance support that keeps your major accounts yours.

From a world-renowned sales innovator, this first-of-a-kind A-to-Z presentation of major account strategy puts sales success in your hands. Make it yours today. Read Major Account Sales Strategy.



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Hardcover
Book cover for 9780070511149
 
The price comparison is for this edition
from McGraw-Hill (February 1, 1989)
9780070511149 | details & prices | 6.25 × 9.25 × 1.00 in. | 1.20 lbs | List price $28.00
About: An Arsenal of Shrewd Tactics and Winning Strategies to Make You a Major Account Sales Success Knowing how to get to the decision maker, deal with the competition, understand buyer psychology, and service the client--these are the keys to success when you need to nail down major accounts.

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