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Analysis for Marketing Planning
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Bibliographic Detail
Publisher
McGraw-Hill College
Publication date
June 1, 2001
Pages
256
Binding
Paperback
Edition
5 sub
Book category
Adult Non-Fiction
ISBN-13
9780070275478
ISBN-10
0070275475
Dimensions
0.50 by 6.50 by 9.25 in.
Weight
0.80 lbs.
Availability§
Publisher Out of Stock Indefinitely
Original list price
$60.70
§As reported by publisher
Summaries and Reviews
(view table of contents)
Amazon.com description: Product Description: Analysis for Marketing Planning focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a productâs environment, customers and competitors.
Editions
Paperback
from McGraw-Hill Education (February 1, 2008)
9780071263634 | details & prices | 288 pages | List price $81.70
7 edition from Irwin Professional Pub (November 29, 2007)
9780073529844 | details & prices | 299 pages | 6.25 × 8.75 × 0.50 in. | 0.90 lbs | List price $142.75
6 edition from Irwin Professional Pub (September 1, 2004)
9780072865967 | details & prices | 256 pages | 6.50 × 9.25 × 0.50 in. | 0.75 lbs | List price $107.25
About: Analysis for Marketing Planning, 6/e by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan.
About: Analysis for Marketing Planning, 6/e by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan.
The price comparison is for this edition
5 sub edition from McGraw-Hill College (June 1, 2001)
9780070275478 | details & prices | 256 pages | 6.50 × 9.25 × 0.50 in. | 0.80 lbs | List price $60.70
About: Analysis for Marketing Planning focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan.
About: Analysis for Marketing Planning focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan.
With Enrique Breccia, Xavier Dorison |
4th edition from Richard d Irwin (December 1, 1996)
9780256214420 | details & prices | 6.50 × 9.50 × 0.75 in. | 0.75 lbs | List price $53.65
This edition also contains Los centinelas 2 / The Sentinel: Septiembre de 1914: La Marne / September 1914: The Marne
This edition also contains Los centinelas 2 / The Sentinel: Septiembre de 1914: La Marne / September 1914: The Marne
With Ed Young (other contributor), Barbara DaCosta |
3rd edition from Richard d Irwin (August 1, 1993)
9780256122763 | details & prices | 6.50 × 9.00 × 0.50 in. | 0.70 lbs | List price $44.85
This edition also contains Nighttime Ninja
This edition also contains Nighttime Ninja
With Tomoko Ninomiya |
2nd edition from Richard d Irwin (December 1, 1990)
9780256086812 | details & prices | 9.25 × 6.50 × 0.25 in. | 0.65 lbs | List price $28.95
This edition also contains Nodame Cantabile 21
This edition also contains Nodame Cantabile 21
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