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Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
By Ernst Van De Wetering, Geoffrey A. Moore and Rembrandt Harmenszoon Van Rijn
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Jump down to see edition details for Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers: Paperback
Jump down to see edition details for Rembrandt: The Painter at Work: Paperback
Bibliographic Detail
Publisher Harperbusiness
Publication date July 1, 1999
Pages 227
Binding Paperback
Book category Adult Non-Fiction
ISBN-13 9780066620022
ISBN-10 0066620023
Dimensions 0.75 by 5.50 by 8 in.
Weight 0.45 lbs.
Availability§ Publisher Out of Stock Indefinitely
Original list price $17.00
Subjects
Selling; High technology.
High technology; Marketing.
Technological innovations; Marketing.
Technology And Industrial Growth
Painting; Technique.
ART / History / General
Artists' materials.
Art
§As reported by publisher
Summaries and Reviews
Editions
This edition contains multiple works--typically stories or entire novels--that are found in different collections. Below find each work in this edition grouped by how you can find each.
Editions for the work Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
Paperback
Book cover for 9780060517120 Book cover for 9780066620022 Book cover for 9780887307171
 
With Regis McKenna (other contributor) | Revised edition from Harperbusiness (September 1, 2002)
9780060517120 | details & prices | 256 pages | 5.50 × 8.00 × 0.75 in. | 0.45 lbs | List price $17.99
About: Examines marketing strategies for high-tech products and why they differ from those in other industries.
The price comparison is for this edition
With Rembrandt Harmenszoon Van Rijn, Ernst Van De Wetering | from Harperbusiness (July 1, 1999)
9780066620022 | details & prices | 227 pages | 5.50 × 8.00 × 0.75 in. | 0.45 lbs | List price $17.00
This edition also contains Rembrandt: The Painter at Work
Reprint edition from Harperbusiness (October 1, 1995)
9780887307171 | details & prices | 5.50 × 8.25 × 0.75 in. | 0.40 lbs | List price $16.00
Editions for the work Rembrandt: The Painter at Work
Paperback
Book cover for 9780066620022
 
The price comparison is for this edition
With Geoffrey A. Moore, Ernst Van De Wetering | from Harperbusiness (July 1, 1999); titled "Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers"
9780066620022 | details & prices | 227 pages | 5.50 × 8.00 × 0.75 in. | 0.45 lbs | List price $17.00
This edition also contains Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

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