search for books and compare prices
cover image
The Elements of Persuasion: Use Storytelling Techniques to Pitch Better, Sell Faster, and Win More Business
Price
Store
Arrives
Preparing
Shipping
The price is the lowest for any condition, which may be new or used; other conditions may also be available. Rental copies must be returned at the end of the designated period, and may involve a deposit.
Jump down to see edition details for: Hardcover
Bibliographic Detail
Publisher Harperbusiness
Publication date August 14, 2007
Pages 242
Binding Hardcover
Book category Adult Non-Fiction
ISBN-13 9780061179037
ISBN-10 0061179035
Dimensions 0.75 by 5.25 by 7.50 in.
Weight 0.70 lbs.
Availability§ Publisher Out of Stock Indefinitely
Original list price $19.95
§As reported by publisher
Summaries and Reviews
Summary
A consultant and media professional team explores the underlying principles of storytelling to demonstrate its importance in making a successful sales pitch, counseling executives and other businesspeople on key techniques in design, marketing, and more.
Amazon.com description: Product Description:

"Every great leader is a great storyteller," says Harvard University psychologist Howard Gardner.

According to master storytellers Richard Maxwell and Robert Dickman, storytelling is a lot like running. Everyone knows how to do it, but few of us ever break the four-minute mile. What separates the great runners from the rest? The greats know not only how to hit every stride, but how every muscle fits together in that stride so that no effort is wasted and their goals are achieved. World-class runners know how to run from the inside out. World-class leaders know how to tell a story from the inside out.

In The Elements of Persuasion, Maxwell and Dickman teach you how to tell stories too. They show you how storytelling relates to every industry and how anyone can benefit from its power.

Maxwell and Dickman use their experiences—both in the entertainment industry and as corporate consultants—to deliver a formula for winning stories. All successful stories have five basic components: the passion with which the story is told, a hero who leads us through the story and allows us to see it through his or her eyes, an antagonist or obstacle that the hero must overcome, a moment of awareness that allows the hero to prevail, and the transformation in the hero and in the world that naturally results.

Let's face it: leading is a lot more fun than following. Even if you never want to be a CEO or to change the world, you do want to have control over your own work and your own ideas. Ultimately, that is what the power of storytelling can give you.



Editions
Hardcover
Book cover for 9780061179037
 
The price comparison is for this edition
from Harperbusiness (August 14, 2007)
9780061179037 | details & prices | 242 pages | 5.25 × 7.50 × 0.75 in. | 0.70 lbs | List price $19.95
About: A media team explores the underlying principles of storytelling to demonstrate its importance to such aspects of business as making a successful sales pitch, marketing a product, and creating advertising design.

Pricing is shown for items sent to or within the U.S., excluding shipping and tax. Please consult the store to determine exact fees. No warranties are made express or implied about the accuracy, timeliness, merit, or value of the information provided. Information subject to change without notice. isbn.nu is not a bookseller, just an information source.