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Odyssey: Pepsi to Apple : A Journey of Adventure, Ideas, and the Future
By
John Sculley and
John A. Byrne
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Jump down to see edition details for: Hardcover
Bibliographic Detail
Publisher
Harpercollins
Publication date
October 1, 1987
Binding
Hardcover
Book category
Adult Non-Fiction
ISBN-13
9780060157807
ISBN-10
0060157801
Availability§
Out of Print
Original list price
$21.95
§As reported by publisher
Amazon.com says people who bought this book also bought:
Zero to One Notes on Start-Ups, or How to Build the Future | The Everything Store | The Bite in the Apple | Return to the Little Kingdom | Becoming Steve Jobs | Revolution | Sam Walton | On the Firing Line
Zero to One Notes on Start-Ups, or How to Build the Future | The Everything Store | The Bite in the Apple | Return to the Little Kingdom | Becoming Steve Jobs | Revolution | Sam Walton | On the Firing Line
Summaries and Reviews
Summary
In discussing his transition from Pepsi's president and CEO to marketing visionary of Apple Computers, the author shares his insights into marketing and management strategies and forecasts future business trends
Editions
Hardcover
The price comparison is for this edition
from Harpercollins (October 1, 1987)
9780060157807 | details & prices | List price $21.95
About: In discussing his transition from Pepsi's president and CEO to marketing visionary of Apple Computers, the author shares his insights into marketing and management strategies and forecasts future business trends
About: In discussing his transition from Pepsi's president and CEO to marketing visionary of Apple Computers, the author shares his insights into marketing and management strategies and forecasts future business trends
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