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Reading the Popular
By PCs and John Fiske
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Bibliographic Detail
Publisher Unwin Hyman
Publication date November 1, 1989
Binding Hardcover
Book category Adult Non-Fiction
ISBN-13 9780044454366
ISBN-10 0044454368
Availability§ Out of Print
Original list price $49.95
§As reported by publisher
Summaries and Reviews description: Product Description: '...well-written and accessible. Making the difficult seem easy is Fiske's great talent. No introductory reading list in the field would be complete without a Fiske' - Sociology In Reading the Popular, John Fiske analyzes popular "texts" to reveal both their explicit, implicit (and often opposite) meanings and uses, and the social and political dynamics they reflect. He examines the multitude of meanings lying beneath the cultural artifacts that surround us in shopping malls, popular music and television. Features: * highlights the conflicting responses that cultural phenomenon such as Madonna and the Chicago Sears Tower evoke. * locates popular culture as the point at which people take the goods offered them by industrial capitalism and turn them to their own creative, and even subversive, uses. * refutes the theory that a mass audience mindlessly consumes every product it is offered.

Book cover for 9780044454366
The price comparison is for this edition
With John Fiske | from Unwin Hyman (November 1, 1989); titled "Reading the Popular"
9780044454366 | details & prices | List price $49.95
This edition also contains Reading the Popular
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