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People And Computers XIX: The Bigger Picture
By Jan Gulliksen (editor), Tom McEwan (editor) and David Benyon (editor)
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Bibliographic Detail
Publisher Springer Verlag
Publication date March 1, 2006
Pages 510
Binding Paperback
Book category Adult Non-Fiction
ISBN-13 9781846281921
ISBN-10 184628192X
Dimensions 1.25 by 6 by 9 in.
Weight 1.75 lbs.
Published in Great Britain
Original list price $219.00
Summaries and Reviews description: Product Description: As a new medium for questionnaire delivery, the Internet has the potential to revolutionize the survey process. Online (Web-based) questionnaires provide several advantages over traditional survey methods in terms of cost, speed, appearance, flexibility, functionality, and usability [Bandilla et al. 2003; Dillman 2000; Kwak & Radler 2002]. Online-questionnaires can provide many capabilities not found in traditional paper-based questionnaires: they can include pop-up instructions and error messages; they can incorporate links; and it is possible to encode difficult skip patterns making such patterns virtually invisible to respondents. Despite this, and the emergence of numerous tools to support online-questionnaire creation, current electronic survey design typically replicates the look-and-feel of pap- based questionnaires, thus failing to harness the full power of the electronic survey medium. A recent environmental scan of online-questionnaire design tools found that little, if any, support is incorporated within these tools to guide questionnaire design according to best-practice [Lumsden & Morgan 2005]. This paper briefly introduces a comprehensive set of guidelines for the design of online-questionnaires. It then focuses on an informal observational study that has been conducted as an initial assessment of the value of the set of guidelines as a practical reference guide during online-questionnaire design. 2 Background Online-questionnaires are often criticized in terms of their vulnerability to the four standard survey error types: namely, coverage, non-response, sampling, and measurement errors.

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from Springer Verlag (March 1, 2006)
9781846281921 | details & prices | 510 pages | 6.00 × 9.00 × 1.25 in. | 1.75 lbs | List price $219.00
About: As a new medium for questionnaire delivery, the Internet has the potential to revolutionize the survey process.

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