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The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do
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Bibliographic Detail
Publisher
Crown Pub
Publication date
June 6, 2006
Pages
208
Binding
Hardcover
Book category
Adult Non-Fiction
ISBN-13
9780767920568
ISBN-10
0767920562
Dimensions
1 by 6.50 by 9.75 in.
Weight
1 lbs.
Availability§
Publisher Out of Stock Indefinitely
Original list price
$24.95
§As reported by publisher
Summaries and Reviews
Summary
An internationally revered cultural anthropologist and marketing expert reveals techniques, perfected over three decades of working with Fortune 100 companies, that can help companies decode the most powerful symbols within a culture, and understand why each culture behaves the way they do. 50,000 first printing.
Editions
Hardcover
The price comparison is for this edition
from Crown Pub (June 6, 2006)
9780767920568 | details & prices | 208 pages | 6.50 × 9.75 × 1.00 in. | 1.00 lbs | List price $24.95
About: An anthropologist and marketing expert reveals techniques that can help companies decode the most powerful symbols within a culture, understand why each culture behaves the way it does, and use this information to devise their own business strategy.
About: An anthropologist and marketing expert reveals techniques that can help companies decode the most powerful symbols within a culture, understand why each culture behaves the way it does, and use this information to devise their own business strategy.
Miscellaneous
from Crown Pub (June 6, 2006)
9780767924924 | details & prices | 272 pages | List price $15.99
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