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Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation
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Bibliographic Detail
Publisher Kogan Page Ltd
Publication date February 28, 2009
Pages 276
Binding Hardcover
Book category Adult Non-Fiction
ISBN-13 9780749453893
ISBN-10 0749453893
Dimensions 1 by 6.75 by 9.75 in.
Weight 1.42 lbs.
Availability§ Out of Print
Published in Great Britain
Original list price $39.95
§As reported by publisher
Summaries and Reviews
Amazon.com description: Product Description:

The world of digital media is changing at a phenomenal pace.  Constantly evolving technologies, and their evolving uses, are transforming how we access information and how we interact and communicate with one another on a global scale.

Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today, and where the thought leaders in the industry believe it is headed in the future. The book shows readers, in a practical and comprehensive way, how to harness the power of digital media and use it to achieve the utmost success for their businesses.  It explains how to choose online marketing channels in order to get products and services to market.  It explores in detail such areas as search marketing, affiliate marketing, e-mail marketing, creative online executions, and digital marketing strategies.

Including real-world examples of digital marketing successes and expert opinions, Understanding Digital Marketing will give readers the tools to utilize the power of the internet to take their businesses wherever they want them to go.



Editions
Hardcover
Book cover for 9780749453893
 
The price comparison is for this edition
With Damian Ryan | from Kogan Page Ltd (February 28, 2009)
9780749453893 | details & prices | 276 pages | 6.75 × 9.75 × 1.00 in. | 1.42 lbs | List price $39.95
About: The world of digital media is changing at a phenomenal pace.
Paperback
Book cover for 9780749464271
 
With Damian Ryan | 2 edition from Kogan Page Ltd (April 28, 2012)
9780749464271 | details & prices | 283 pages | 6.25 × 9.25 × 0.75 in. | 1.00 lbs | List price $29.95
About: Forrester Research has predicted that in 2016, $77 billion will be spent on interactive marketing.
Miscellaneous
With Damian Ryan | from Kogan Page Ltd (February 1, 2009)
9780749456047 | details & prices | 304 pages | List price $39.95

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