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Brand Leadership: Building Assets in the Information Society
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Jump down to see edition details for: Hardcover
Bibliographic Detail
Publisher Free Pr
Publication date March 6, 2000
Pages 351
Binding Hardcover
Book category Adult Non-Fiction
ISBN-13 9780684839240
ISBN-10 0684839245
Dimensions 1 by 6.50 by 10 in.
Weight 1.20 lbs.
Availability§ Publisher Out of Stock Indefinitely
Original list price $30.00
§As reported by publisher
Summaries and Reviews
Summary
A comprehensive exploration of strategic brand leadership, from an expert in the fastgrowing field of brandequity, uses hundreds of studies of leading firms including General Electric, to show the strategic potential of brand management in a worldbased economy. (view table of contents)
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Hardcover
Book cover for 9780684839240
 
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from Free Pr (March 6, 2000)
9780684839240 | details & prices | 351 pages | 6.50 × 10.00 × 1.00 in. | 1.20 lbs | List price $30.00
About: An exploration of strategic brand leadership uses hundreds of studies of leading firms, including General Electric, to show the strategic potential of brand management in a world-based economy.

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