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Brand Leadership: Building Assets in the Information Society
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Bibliographic Detail
Publisher
Free Pr
Publication date
March 6, 2000
Pages
351
Binding
Hardcover
Book category
Adult Non-Fiction
ISBN-13
9780684839240
ISBN-10
0684839245
Dimensions
1 by 6.50 by 10 in.
Weight
1.20 lbs.
Availability§
Publisher Out of Stock Indefinitely
Original list price
$30.00
§As reported by publisher
Summaries and Reviews
Summary
A comprehensive exploration of strategic brand leadership, from an expert in the fastgrowing field of brandequity, uses hundreds of studies of leading firms including General Electric, to show the strategic potential of brand management in a worldbased economy.
(view table of contents)Editions
Hardcover
The price comparison is for this edition
from Free Pr (March 6, 2000)
9780684839240 | details & prices | 351 pages | 6.50 × 10.00 × 1.00 in. | 1.20 lbs | List price $30.00
About: An exploration of strategic brand leadership uses hundreds of studies of leading firms, including General Electric, to show the strategic potential of brand management in a world-based economy.
About: An exploration of strategic brand leadership uses hundreds of studies of leading firms, including General Electric, to show the strategic potential of brand management in a world-based economy.
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