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Marketing Warfare
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Jump down to see edition details for: Hardcover | Paperback | Cassette/Spoken Word
Bibliographic Detail
Publisher New Amer Library
Publication date November 1, 1986
Binding Paperback
Edition Reprint
Book category Adult Non-Fiction
ISBN-13 9780452258617
ISBN-10 0452258618
Dimensions 0.50 by 5.50 by 7.50 in.
Weight 0.45 lbs.
Availability§ Out of Print
Original list price $12.95
§As reported by publisher
Summaries and Reviews
Summary
Basing their techniques on successful military strategies, the authors provide practical frameworks to effectively market products, companies, and institutions and use case histories to demonstrate how each technique operates
Editions
Hardcover
Book cover for 9780070527300 Book cover for 9780071460828
 
With Jack Trout | 20 anv edition from McGraw-Hill (October 31, 2005)
9780071460828 | details & prices | 216 pages | 7.50 × 8.50 × 1.00 in. | 1.15 lbs | List price $26.95
from McGraw-Hill (September 1, 1985)
9780070527300 | details & prices | 5.75 × 8.50 × 1.00 in. | 0.80 lbs | List price $24.95
About: Basing their techniques on successful military strategies, the authors provide practical frameworks to effectively market products, companies, and institutions and use case histories to demonstrate how each technique operates
Paperback
Book cover for 9780070527263 Book cover for 9780452258617
 
With Jack Trout | from McGraw-Hill (November 1, 1997)
9780070527263 | details & prices | 5.50 × 8.50 × 0.75 in. | 0.60 lbs | List price $16.95
About: Basing their techniques on successful military strategies, the authors provide practical frameworks to effectively market products, companies, and institutions and use case histories to demonstrate how each technique operates
The price comparison is for this edition
With Jack Trout | Reprint edition from New Amer Library (November 1, 1986)
9780452258617 | details & prices | 5.50 × 7.50 × 0.50 in. | 0.45 lbs | List price $12.95
About: Basing their techniques on successful military strategies, the authors provide practical frameworks to effectively market products, companies, and institutions and use case histories to demonstrate how each technique operates
Cassette/Spoken Word
Book cover for 9780070527324
 
With Diane Phillips, Jack Trout | from McGraw-Hill/Tdm Audio (December 1, 1990)

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