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Marketing Warfare
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Jump down to see edition details for: Hardcover | Paperback | Cassette/Spoken Word
Bibliographic Detail
Publisher New Amer Library
Publication date November 1, 1986
Binding Paperback
Edition Reprint
Book category Adult Non-Fiction
ISBN-13 9780452258617
ISBN-10 0452258618
Dimensions 0.50 by 5.50 by 7.50 in.
Weight 0.45 lbs.
Availability§ Out of Print
Original list price $12.95
§As reported by publisher
Summaries and Reviews
Summary
Basing their techniques on successful military strategies, the authors provide practical frameworks to effectively market products, companies, and institutions and use case histories to demonstrate how each technique operates
Amazon.com description: Product Description: Basing their techniques on successful military strategies, the authors provide practical frameworks to effectively market products, companies, and institutions and use case histories to demonstrate how each technique operates

Editions
Hardcover
Book cover for 9780070527300 Book cover for 9780071460828
 
With Jack Trout | 20 anv edition from McGraw-Hill (October 31, 2005)
9780071460828 | details & prices | 216 pages | 7.50 × 8.50 × 1.00 in. | 1.15 lbs | List price $26.95
About: The book that changed marketing forever is now updated for the new millennium In 1986, Marketing Warfare propelled the industry into a new, modern sensibility and a world of unprecedented profit.
from McGraw-Hill (September 1, 1985)
9780070527300 | details & prices | 5.75 × 8.50 × 1.00 in. | 0.80 lbs | List price $24.95
About: Basing their techniques on successful military strategies, the authors provide practical frameworks to effectively market products, companies, and institutions and use case histories to demonstrate how each technique operates
Paperback
Book cover for 9780070527263 Book cover for 9780452258617
 
With Jack Trout | from McGraw-Hill (November 1, 1997)
9780070527263 | details & prices | 5.50 × 8.50 × 0.75 in. | 0.60 lbs | List price $16.95
About: Basing their techniques on successful military strategies, the authors provide practical frameworks to effectively market products, companies, and institutions and use case histories to demonstrate how each technique operates
The price comparison is for this edition
With Jack Trout | Reprint edition from New Amer Library (November 1, 1986)
9780452258617 | details & prices | 5.50 × 7.50 × 0.50 in. | 0.45 lbs | List price $12.95
About: Basing their techniques on successful military strategies, the authors provide practical frameworks to effectively market products, companies, and institutions and use case histories to demonstrate how each technique operates
Cassette/Spoken Word
Book cover for 9780070527324
 
With Diane Phillips, Jack Trout | from McGraw-Hill/Tdm Audio (December 1, 1990)
9780070527324 | details & prices | List price $9.95
This edition also contains The Ultimate Rotisserie Cookbook: 300 Mouthwatering Recipes for Making the Most of Your Rotisserie Oven
About: Four strategies for marketing persons are discussed: blocking a competitive move against the market share you hold, launching an attack on the market leader's weakest position, advancing into uncontested market segments, and identifying a market niche.

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