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The Tipping Point: How Little Things Can Make a Big Difference
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Bibliographic Detail
Publisher
Back Bay Books
Publication date
January 7, 2002
Pages
301
Binding
Paperback
Edition
Reprint
Book category
Adult Non-Fiction
ISBN-13
9780316346627
ISBN-10
0316346624
Dimensions
0.75 by 5.50 by 8.25 in.
Weight
0.65 lbs.
Original list price
$17.00
Summaries and Reviews
Summary
Reveals how focused advertising and promotion to the 'right' people can be much more effective than nationwide campaigns to the most people. Reprint. 100,000 first printing.
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