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Strategic Brand Management: Building, Measuring, and Managing Brand Equity
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Bibliographic Detail
Publisher Prentice Hall
Publication date September 1, 2002
Pages 788
Binding Hardcover
Edition 2
Book category Adult Non-Fiction
ISBN-13 9780130411501
ISBN-10 0130411507
Dimensions 1.50 by 7.50 by 9.75 in.
Weight 2.94 lbs.
Original list price $155.40
Summaries and Reviews
Editions
Hardcover
Book cover for 9780131201156 Book cover for 9780131216112
 
3 edition from Prentice Hall (June 1, 2007)
9780131888593 | details & prices | 692 pages | 8.25 × 10.00 × 1.25 in. | 3.25 lbs | List price $223.20
2 pck edition from Prentice Hall (May 1, 2003)
9780131216112 | details & prices | 7.00 × 9.00 × 1.75 in. | 4.05 lbs | List price $168.73
About: Incorporating developments from both academia and industry, this exploration of brands, brand equity and strategic brand management combines a theoretical foundation with numerous techniques and practical insights.
The price comparison is for this edition
2 edition from Prentice Hall (September 1, 2002)
9780130411501 | details & prices | 788 pages | 7.50 × 9.75 × 1.50 in. | 2.94 lbs | List price $155.40
from Prentice Hall (January 1, 1998)
9780131201156 | details & prices | 635 pages | 7.25 × 9.75 × 1.25 in. | 2.80 lbs | List price $84.00
About: Appropriate for MBA and upper-level undergraduate courses and executive education seminars on Brand Management, Brand Strategy, and Product Policy.

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