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Understanding Sponsored Search: Core Elements of Keyword Advertising
Descriptions of each edition are found in brief where available. Click details & prices to get more information on a book or to find the best prices for the title.
Hardcover
from Cambridge Univ Pr (July 25, 2011)
9781107011977 | details & prices | 277 pages | 6.00 × 9.00 × 0.75 in. | 1.25 lbs | List price $120.00
About: This book addresses the underlying foundational elements, both theoretical and methodological, of sponsored search.
About: This book addresses the underlying foundational elements, both theoretical and methodological, of sponsored search.
Paperback
from Cambridge Univ Pr (July 25, 2011)
9781107628366 | details & prices | 277 pages | 6.25 × 9.50 × 0.75 in. | 0.95 lbs | List price $49.99
About: This book addresses the underlying foundational elements, both theoretical and methodological, of sponsored search.
About: This book addresses the underlying foundational elements, both theoretical and methodological, of sponsored search.