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Tangible Strategies For Intangible Assets: How to Manage and Measure Your Company's Brand, Patents, Intellectual Property, and Other Sources of Value
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Hardcover
Book cover for 9780071412865
 
from McGraw-Hill (November 1, 2004)
9780071412865 | details & prices | 325 pages | 6.25 × 9.25 × 1.00 in. | 1.32 lbs | List price $49.95