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Product Innovation Through Knowledge Management and Social Media Strategies
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Hardcover
With Alok Kumar Goel (other contributor) |
from Business Science Reference (January 31, 2016)
9781466696075 | details & prices | 422 pages | 8.50 × 11.00 × 1.25 in. | 2.74 lbs | List price $205.00
About: Companies competing on a global scale must endeavor to launch new initiatives, products, and services aimed to set them apart from their competitors.
About: Companies competing on a global scale must endeavor to launch new initiatives, products, and services aimed to set them apart from their competitors.