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The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
By Helen Katz
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Hardcover
Book cover for 9780415856720 Book cover for 9780415873536 Book cover for 9781138689152
 
6 revised edition from Routledge (September 21, 2016)
9781138689152 | details & prices | 248 pages | List price $160.00
5th edition from Routledge (November 8, 2013)
9780415856720 | details & prices | 232 pages | 6.25 × 9.00 × 0.75 in. | 1.05 lbs | List price $160.00
4th edition from Routledge (June 9, 2010)
9780415873536 | details & prices | 212 pages | 6.25 × 9.00 × 0.75 in. | 1.00 lbs | List price $110.00
Paperback
Book cover for 9780415856713 Book cover for 9780415873543 Book cover for 9781138689169
 
6 revised edition from Routledge (September 21, 2016)
9781138689169 | details & prices | 248 pages | List price $60.95
5th edition from Routledge (November 1, 2013)
9780415856713 | details & prices | 232 pages | 6.00 × 9.00 × 0.50 in. | 0.72 lbs | List price $60.95
4th edition from Routledge (June 9, 2010)
9780415873543 | details & prices | 212 pages | 6.00 × 8.75 × 0.50 in. | 0.75 lbs | List price $48.95