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Managing Services Marketing: Text and Readings
Descriptions of each edition are found in brief where available. Click details & prices to get more information on a book or to find the best prices for the title.
Hardcover
With K. Douglas Hoffman |
4 sub edition from South-Western Pub (December 1, 1998)
9780030225192 | details & prices | 471 pages | 8.75 × 11.25 × 1.00 in. | 2.75 lbs | List price $219.95
About: This edition combines coverage of key topics in services marketing with a variety of articles selected from such areas as marketing, organisational behaviour, operations management, and strategy literature.
About: This edition combines coverage of key topics in services marketing with a variety of articles selected from such areas as marketing, organisational behaviour, operations management, and strategy literature.
With Alex Dent-Young (other contributor), Shi Nai'An, Luo Guanzhong, John Dent-Young (other contributor) |
3rd edition from Harcourt College Pub (March 1, 1995)
9780030986666 | details & prices | 8.50 × 10.50 × 1.00 in. | 3.10 lbs | List price $93.00
This edition also contains The Tiger Killers: The Marshes of Mount Liang
This edition also contains The Tiger Killers: The Marshes of Mount Liang
With Clarice T. Campbell |
2nd edition from Harcourt School (January 1, 1992)
9780030541643 | details & prices | 7.75 × 10.00 × 1.25 in. | 2.40 lbs | List price $59.85
This edition also contains Civil Rights Chronicle: Letters from the South
About: This edition combines coverage of key topics in services marketing with a variety of articles selected from such areas as marketing, organisational behaviour, operations management, and strategy literature.
This edition also contains Civil Rights Chronicle: Letters from the South
About: This edition combines coverage of key topics in services marketing with a variety of articles selected from such areas as marketing, organisational behaviour, operations management, and strategy literature.
With Charles Prost |
from Harcourt School (January 1, 1989)
9780030081477 | details & prices | List price $55.20
This edition also contains The Garden of Claude Monet: The Four Seasons of Giverny
About: This edition combines coverage of key topics in services marketing with a variety of articles selected from such areas as marketing, organisational behaviour, operations management, and strategy literature.
This edition also contains The Garden of Claude Monet: The Four Seasons of Giverny
About: This edition combines coverage of key topics in services marketing with a variety of articles selected from such areas as marketing, organisational behaviour, operations management, and strategy literature.