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Fundamentals of Mobile Marketing: Theories and Practices
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Hardcover
from Peter Lang Pub Inc (July 17, 2012)
9781433115622 | details & prices | 185 pages | 6.00 × 9.00 × 0.55 in. | 0.90 lbs | List price $151.95
About: The convergence of the Internet and mobile telephony in the late 1990s produced a revolutionary business management tool: mobile marketing.
About: The convergence of the Internet and mobile telephony in the late 1990s produced a revolutionary business management tool: mobile marketing.
Paperback
from Peter Lang Pub Inc (June 27, 2012)
9781433115615 | details & prices | 185 pages | 6.00 × 8.75 × 0.50 in. | 0.65 lbs | List price $40.95
About: The convergence of the Internet and mobile telephony in the late 1990s produced a revolutionary business management tool: mobile marketing.
About: The convergence of the Internet and mobile telephony in the late 1990s produced a revolutionary business management tool: mobile marketing.