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The First Campaign: Globalization, the Web, and the Race for the White House
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Hardcover
Book cover for 9780374155032
 
from Farrar Straus & Giroux (November 27, 2007)
9780374155032 | details & prices | 323 pages | 6.25 × 9.25 × 1.25 in. | 1.30 lbs | List price $25.00
About: Looks at the implications of globalization and technology for the presidential campaign of 2008, arguing that technology has changed how a campaign needs to be run, discussing the Web as a political tool that has transformed domestic issues into global ones.