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Essentials of Strategic Management: The Quest for Competitive Advantage
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Paperback
With John E. Gamble, Arthur A. Thompson, Jr. |
from McGraw-Hill Education (February 1, 2014)
9781259094842 | details & prices | 576 pages | List price $72.00
About: Essentials of Strategic Management presents a conceptually strong treatment of strategic management principles and analytic approaches that features straight-to-the-point discussions, timely examples, and a writing style that captures the interest of students.
About: Essentials of Strategic Management presents a conceptually strong treatment of strategic management principles and analytic approaches that features straight-to-the-point discussions, timely examples, and a writing style that captures the interest of students.