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Buyographics: How Demographic and Economic Changes Will Reinvent the Way Marketers Reach Consumers
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Hardcover
from Palgrave Macmillan (November 12, 2013)
9781137278630 | details & prices | 217 pages | 6.50 × 9.50 × 1.00 in. | 0.90 lbs | List price $30.00
About: Buyographics follows eleven American families and explores how their life decisions impact consumer behavior.
About: Buyographics follows eleven American families and explores how their life decisions impact consumer behavior.