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Brand Building on the Internet
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Book cover for 9780749433130
from Kogan Page Ltd (August 1, 2000)
9780749433130 | details & prices | 6.00 × 9.00 × 1.00 in. | 0.95 lbs | List price $32.95
About: Analyzes a range of international companies to demonstrate how the internet demands a new and strategic way of thinking about marketing interactive brands to consumers.