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Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant
By W. Chan Kim; Renee Mauborgne
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Hardcover
Book cover for 9781591396192 Book cover for 9781625274496
 
Expanded edition from Harvard Business School Pr (January 20, 2015)
9781625274496 | details & prices | 287 pages | 6.25 × 9.25 × 1.25 in. | 1.20 lbs | List price $32.00
from Harvard Business School Pr (February 28, 2005)
9781591396192 | details & prices | 288 pages | 6.25 × 8.50 × 1.00 in. | 1.15 lbs | List price $29.95