search for books and compare prices
Tables of Contents for In Search of Stupidity
Chapter/Section Title
Page #
Page Count
Foreword
ix
 
About the Artist
xiii
 
Acknowledgments
xxv
 
one Introduction
1
12
two First Movers, First Mistakes: IBM, Digital Research, Apple, and Microsoft
13
20
three A Rather Nutty Tale: IBM and the PC Junior
33
14
four Positioning Puzzlers: MicroPro and Microsoft
47
18
five We Hate You, We Really Really Hate You: Ed Esber and Ashton-Tate
65
14
six The Idiot Piper: OS/2 and IBM
79
26
seven Frenchman Eats Frog, Chokes to Death: Borland and Philippe Kahn
105
18
eight Brands for the Burning: Intel and Motorola
123
22
nine From Godzilla to Gecko: The Long, Slow Decline of Novell
145
18
ten Ripping PR Yarns: Microsoft and Netscape
163
30
eleven Purple Haze All Through My Brain: The Internet and ASP Busts
193
30
Afterword: Stupid Development Tricks
223
10
Glossary of Terms
233
8
Selected Bibliography
241
2
Index
243