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Tables of Contents for The New Prince
Chapter/Section Title
Page #
Page Count
Preface
xi
PART 1 THE PRAGMATISM OF IDEALISM
The Transition from Madisonian to Jeffersonian Democracy
23
4
Message over Money
27
4
Issues over Image
31
5
Positives over Negatives
36
5
Substance over Scandal
41
5
Strategy over Spin
46
4
Transcending the Architecture of Parties
50
4
Values over Economics
54
5
Women and Children First
59
3
Generosity over Self-Interest
62
3
Communities, Not Governments
65
6
PART 2 GOVERNING
The Need for a Daily Majority
71
5
Whether to Be Aggressive or Conciliatory
76
6
How to Lead
82
7
Defeating Bureaucratic Inertia
89
6
How to Watch Your Back: Controlling Your Own Party
95
5
How to Court the Other Party
100
5
Special-Interest Groups Are Paper Tigers
105
5
How to Raise Money and Keep Your Virtue
110
6
The Myth of Media Manipulation
116
10
How to Survive a Scandal
126
5
The Key Danger: Personality Change
131
5
How to Get Your Staff to Do What You Want
136
5
How to Keep Your Staff from Controlling You
141
6
Keeping the Cabinet Locked Up
147
3
The Post-Hillary First Lady
150
5
The Vice President
155
4
Father Knows Best
159
4
The Domestic Uses of Foreign Policy
163
6
PART 3 GETTING ELECTED
Should I Run?
169
7
Choosing Your Issue
176
6
Don't Get Known Too Quickly
182
3
How to Be Noticed in a Crowded Room
185
3
Managing the Dialogue
188
16
Pounding Your Issue Home
Striking First
Disarm Your Opponent by Agreeing with Him
Rebutting Your Opponent's Attacks
If You Must Go Negative
Paid Advertising: An End Run Around the Media
204
4
How to Win If You Are Zero Charisma
208
4
California Dreamin': Winning Issue Referenda
212
4
How to Tame Your Political Consultants
216
4
The Irrelevance of the Undecided Voter
220
2
If You Are on a Staff: How to Handle Your Boss
222
6
Racism Doesn't Work
228
4
Women Candidates: Using the Stereotype to Win
232
3
Debates: Dominating the Dialogue
235
3
What Is Momentum?
238
3
The Uses of Defeat
241
6
EPILOGUE THE FUTURE
The Issues of the First Years of the Twenty-First Century
247
3
The Politics of the Future: A Peek at the Brave New World of Internet Democracy
250