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Tables of Contents for Marketing for the Home-Based Business
Chapter/Section Title
Page #
Page Count
Foreword
ix
2
Introduction
xi
Chapter 1: Setting Up at Home
1
16
Chapter 2: What to Offer and from Where: Your Marketing Command Center
17
14
Chapter 3: Your Printed Image
31
30
Chapter 4: Marketing Online
61
14
Chapter 5: We're So Glad You Called
75
18
Chapter 6: Dialing for Dollars
93
12
Chapter 7: E-mailing and Faxing From Home
105
24
Chapter 8: Marketing and Desktop Publishing
129
18
Chapter 9: Marketing Strategies for the Innovative
147
20
Chapter 10: To Greet and Meet
167
16
Chapter 11: No Entrepreneur Is an Island
183
16
Chapter 12: A Good Location
199
6
Chapter 13: From Now `til Evermore
205
4
Appendices
209
1
Associations
209
3
Magazines and Newsletters
212
1
Are You a Home-Based Inventor?
213
1
Directories of Distinction
214
3
Glossary
217
3
SBA District Offices
220
6
Tapping into the Small Business Administration (SBA)
226
1
Business Counseling and Training
227
1
Further Reading
228
13
About the Author
241