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Tables of Contents for Telecommunications Deregulation and the Information Economy
Chapter/Section Title
Page #
Page Count
Preface
xix
Acknowledgments
xxi
Telecommunications Deregulation: An Era Begins
1
24
Historical Overview of Telecommunications Deregulation
2
2
Social Dimensions of Telecommunications Deregulation
4
5
Telecommunications Deregulation and Organizational Response
4
2
An Economic Paradigm for Telecommunications Deregulation
6
3
Economic Dimensions of Telecommunications Deregulation
9
10
The Macroeconomic Significance of Telecommunications
9
1
The Demographic Determinants of Telecommunications Consumption
10
1
Productivity and Telecommunications Development
11
2
Consumer Spending for Telecommunications Products and Services
13
1
The Economics of Customized Information
14
1
Particle Marketing and Telecommunications
15
1
Systems Analysis and the Economics of Telecommunications
16
1
The Economics of Externalities and Opportunity Costs
17
2
Telecommunications and National Transformation
19
3
Telecommunications and the Advance of Post-Industrial Society
19
1
Comparative Advantage and Leveraging in the Post-Industrial Society
20
1
Receding Versus Emerging Post-Industrial Enterprises
21
1
The Limitations of Economic Analysis in the Post-Industrial Era
22
3
References
22
3
Analysis of the Telecommunications Act of 1996
25
26
The Meaning and Dispute of Telecommunications Deregulation
27
1
The Prehistory of Telecommunications Regulation: 1876-1934
28
2
The Communications Act of 1934: Foundation of Telecommunications Law
30
4
Divestiture and Communications Policy: 1984-1996
34
2
The Administrative Procedures Act and Telecommunications
36
1
The Politics of Telecommunications
36
2
Statutory Law and Telecommunications Transformation
38
13
The Telecommunications Act of 1996: A New Commercial Paradigm
38
2
The Telecommunications Act of 1996: An Economic Perspective
40
1
Key Sections of the Act
41
4
A Note on the Electromagnetic Spectrum
45
1
The Telecommunications Act of 1996: A Four-Year Retrospective
45
2
The Telecommunications Act of 1996: A Strategic Perspective
47
2
References
49
2
Market Structure and Competitive Behavior
51
16
Fundamentals of Market Competition
52
3
Market Structures: Definitions and Economic Significance
52
2
Market Structures and Concentration Ratios
54
1
Market Environment and Organizational Behavior
55
1
Market Structure and Strategic Decision Making
55
1
Issues in Strategic Decision Making for Deregulated Markets
56
1
Market Environment and Product Introduction
56
4
Market Structure and Product Development: Five Sector Perspectives
56
2
Market Structure and Pricing Strategy
58
2
Description, Prescription, and Projection of Pricing Strategy
60
1
Strategic Decision Making and Market Planning: A Methodological Alternative
60
2
Strategic Decision Making and Market Planning: A Conceptual Challenge
62
2
Telecommunications Market Planning: New Markets and Products
64
3
References
65
2
Economic Tools for Telecommunications Professionals
67
18
Overview of Macroeconomic Analysis
68
4
Macroeconomic Tools for Telecommunications Market Planning
68
2
Other Issues in Business Cycle Analysis
70
2
Overview of Microeconomic Analysis
72
7
Microeconomic Tools for Telecommunications Market Planning
72
1
Principles of Telecommunications Supply and Demand
72
4
Price Elasticity of Demand in Telecommunications
76
1
Profit Maximization in Telecommunications
77
1
Determinants of Supply and Demand
78
1
Telecommunications Demand and the Substitution Effect
79
2
Telecommunications Indifference Curves
81
1
A Comment on Economic Tools for Telecommunications
82
3
References
83
2
The Economics of Consumer Demand for Telecommunications
85
18
Determinants of Consumer Behavior
86
4
Situational Influence
86
1
Problem Recognition
86
1
The Information Search
87
1
Lifestyle and Attitudes
87
1
Motivation, Emotion, and Personality
88
2
Evaluating Alternatives
90
1
Household Consumption
90
1
Organizational Consumption
91
1
Monitoring Consumer Behavior: Standard Versus Emerging Techniques
92
1
Diffusion Rates for Communications Services
93
2
Emerging Issues in Consumer Behavior
95
2
Categories of Consumer Behavior and the S-Curve
95
1
Consumer Behavior and Bundled Communications Services
95
1
Consumer Behavior and Particle Marketing
96
1
Consumer Demand and Changing American Tastes
97
1
Demand for Telecommunications Services in the Post-Act Era
98
1
Consumer Demand and Changing Global Tastes
99
4
References
100
3
Telecommunications Market and Competitive Research
103
14
Market Versus Competitive Research
103
1
The Methodology of Telecommunications Market Research
104
5
Traditional Tools of Market Research
104
1
Procedures for Market Segmentation in Telecommunications
104
2
Procedures for Market Targeting in Telecommunications
106
1
Procedures for Market Positioning in Telecommunications
106
1
The Advance of Competitive Research
107
1
Transformation of Telecommunications Market and Competitive Research
108
1
Current Issues in Telecommunications Market and Competitive Research
109
1
Linking Market and Competitive Research to Strategic Planning
110
1
Current Studies on Telecommunications Market Demand
111
3
Multiorganizational Tracking of Consumer Demand
114
1
Adaptation to Competition and Change: Established Versus Emerging Firms
115
2
References
116
1
Forecasting Telecommunications Market Trends
117
20
Telecommunications Forecasting
118
4
Standard Tools and Applications
118
1
Adoption, Diffusion, and Mortality
119
3
Wireless Telecommunications: A Case Study in Forecasting
122
11
Data and Forecasts
123
1
Comparative Advantages and Disadvantages
124
2
Recent Market Forecasts
126
1
Applying S-Curve Analysis
126
4
The S-Curve and Prospective Technology Substitution
130
2
Jumping the S-Curve and Strategic Positioning
132
1
Lessons of Telecommunications Forecasting
133
1
Forecasting Competitive Bidding: The Case of Electromagnetic Spectrum
134
1
Environmental Scanning, Forecasting, and Strategic Planning
135
2
References
136
1
The Economics of New Business Formations
137
18
The Economics of Convergence
138
6
Telecommunications Mergers and Acquisitions
139
2
Strategic Alliances
141
2
Strategic Partnerships
143
1
Venture Capital and the Telecommunications Industry
144
3
An Overview of the Venture Capital Industry
144
1
Issues in Telecommunications Venture Capital
145
2
Venture Capital and Telecommunications Fraud
147
1
Telecommunications Business Opportunity Paradigm
147
3
The Coming of Tertiary Economic Analysis
150
1
The Synergies of Telecommunications Development
151
4
The NII and International Business Opportunities
151
2
Emerging International Telecommunications Services
153
1
References
153
2
The Economics of International Business Formations
155
20
The Economics of International Convergence
156
1
International Telecommunications Regulatory Overview
157
8
Telecommunications Regulation in Europe
158
2
Telecommunications Regulation in Asia
160
3
Telecommunications Regulation in Latin America
163
1
Telecommunications Regulation in Other Regions
164
1
International Business Formations
165
3
International Telecommunications Mergers and Acquisitions
165
2
International Strategic Partnerships
167
1
International Strategic Alliances
167
1
Venture Capital and International Telecommunications
168
1
International Telecommunications Business Opportunity Paradigm
169
2
Deregulation and International Telecommunications Marketing
171
1
The Emergence of NII/III Cooperation
172
3
References
173
2
Telecommunications Deregulation and Market Planning: A 10-Year Forecast
175
24
A Macroeconomic Profile of Telecommunications Services
176
7
The Macroeconomics of Telecommunications
176
1
The Economics of Tertiary Effects
177
1
The Demographics of Telecommunications
178
5
Future Demand for Telecommunications Services
183
11
The Service Explosion Model
183
2
The Economics of Corporate Consolidation
185
3
Customer-Led Customization Model
188
2
Price Implosion Model
190
2
Short-Run Chaos/Long-Run Stability Model
192
1
Evaluating the Models
193
1
The Foundation of Future Telecommunications Services
194
5
Beyond Economic Models: Telecommunications and Continuous Markets
194
2
Personal Information Management: The Individual During the Era of Telecommunications Deregulation
196
1
References
196
3
Contours of the Information Economy
199
22
Contours of the U.S. Macroeconomy, 2000-2010
200
8
Unemployment and the Information Economy
204
1
Productivity and the Information Economy
205
1
Corporate Profitability and Stock Valuations and the Information Economy
205
1
Gross Domestic Product and the Information Economy
206
1
Inflation and the Information Economy
207
1
Business Investment and Consumer Spending and the Information Economy
207
1
Government Budgets and the Information Economy
208
1
Telecommunications and the World Economy, 2000-2010
208
2
The Emerging Economics of Telecommunications
210
1
The Economics of Aggregation
211
1
The Economics of Complementation
212
1
The Economics of Consolidation
213
2
The Economics of Disintermediation
215
2
The Economics of Convergence
217
4
References
219
2
Electronic Commerce and the Telecommunications Enterprise
221
30
Networked Commerce, Competition, and Strategic Priorities
222
1
Networked Commerce and Strategic Success
223
1
Telecommunications Strategy: Measuring Corporate Performance in a Networked Environment
223
3
Telecommunications Strategic Management Effectiveness: A Post-Act Assessment
226
1
Telecommunications Strategy and the Five-Force Model
226
4
Telecommunications Strategic Management Performance: The Telephony Sector
230
5
SBC Communications
231
1
AT&T Corporation
232
3
Telecommunications Strategic Management Performance: The Computer Sector
235
7
Intel Corporation
237
2
Microsoft Corporation
239
3
Telecommunications Strategic Management Performance: The Broadcasting Sector
242
5
Disney Corporation
243
2
America Online
245
2
Networked Commerce and Strategic Assessment
247
4
References
249
2
Deregulation and Hypercompetitive Markets: Managing Customer Reach and Loyalty
251
12
The Advent of the Hypercompetitive Market
251
3
Telecommunications and E-Business
254
1
Managing Reach and Loyalty: Customer-Led Customization
255
1
Managing Reach and Loyalty: The Emergence of Continuous Markets
256
1
Managing Reach and Loyality: Developments in Relational Marketing
257
1
Managing Reach and Loyalty: Envisioning Strategic Choice
258
2
Hypercompetition and the Knowledge-Based Economy
260
3
Appendix A
263
170
A1 Telecommunications Act of 1996
265
128
A2 Communications Act of 1934
393
40
Appendix B
433
10
Glossary
Appendix C
443
26
Web Site Citations for Telecommunications Analysts
Appendix D
469
10
WTO Basic Telecommunications Services Agreement
Appendix E
479
28
Information Economy Data
Appendix F
507
16
Domestic Telecommunications Production and Distribution
Appendix G
523
8
Telecommunications Industrial Production
About the Author
531
2
Index
533