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Tables of Contents for Business Statistics on the Web
Chapter/Section Title
Page #
Page Count
Sidebars and Case Studies
xvii
Foreword, by Charles Cotton
xxi
Acknowledgments
xxv
About the Web Page
xxvi
Preface
xxvii
Who Should Read This Book
xxvii
What's in This Book
xxviii
Chapter 1. Quick Start
1
8
Sources
1
5
General
1
1
Trade Journals
2
1
Trade Associations
3
2
Government Gateways
5
1
Search Tips
6
3
Chapter 2: Statistics Basics
9
20
Types of Statistics
10
6
Methodologies for Gathering and Calculating Statistics
16
4
Census
16
1
Surveys and Questionnaires
17
3
Reading and Evaluating Data
20
9
The "Normal" Range for the Thing Being Counted
20
1
The Starting Point
20
3
Possible Rates of Change
21
1
Factors Behind the Numbers
21
1
Self-Reports
21
1
Phrasing the Questions
22
1
Pitfalls
23
1
Specious or Biased Sources
23
1
Bias
24
1
Flabby Use of Words, Trick Words
24
1
Changing Definitions or Base Numbers (Comparing Apples to Something Other than Apples)
25
1
Flawed Analysis
26
1
Lack of Context
27
1
Flawed Methodology
27
2
Chapter 3: Who Generates and Publishes Statistics?
29
16
Associations
30
2
United States
30
1
Australia and New Zealand
31
1
Canada
31
1
Ireland
31
1
United Kingdom and Northern Ireland
31
1
Europe
32
1
Companies
32
1
Chambers of Commerce and Economic Development Organizations
33
1
Economists, Banks, and Securities Exchanges and Brokerages
33
1
Government Agencies
33
8
National Government
34
5
State and Local Governments
39
2
International Organizations
41
1
Independent Survey, Polling, Market Research, and Data Organizations
41
1
Survey and Polling
41
1
Market Research
42
1
Publishers and Media, Including Web Communities
42
1
Interest Groups and Nonprofit Organizations
43
1
Interest Groups
43
1
Nonprofit Organizations
44
1
Universities
44
1
Research Centers
44
1
Chapter 4: General Search Tips
45
18
Developing an Effective Strategy
46
17
Tips for Searching Full Text
46
4
Using Web Sites Effectively
50
1
Specific Sources or Sections
51
1
Tips for Searching Factiva, FindArticles, and eLibrary
51
4
Systems for Librarians and Information Professionals
55
8
Chapter 5: U.S. Industry Sources
63
32
How Industry and General Business Data Are Gathered
63
1
Types of Data
63
32
Market Data
63
2
Industry Data
65
1
Business Data
65
1
General Sources
66
2
Agriculture
68
1
Energy, Minerals, and Metals
68
1
Advertising
69
2
Apparel
71
1
Broadcasting
72
1
Chemicals
72
1
Construction
73
1
Electronics
73
1
Entertainment
74
1
Financial Services
75
1
Food and Beverages
76
2
Healthcare and Fitness
78
2
Information Technology and Communications
80
2
Manufacturing
82
1
Punishing
83
1
Retail
84
1
Space and Aerospace
85
1
Transportation
85
2
Travel and Tourism
87
1
Miscellaneous
88
7
Chapter 6: Non-U.S. Industry Sources
95
40
Australia
95
3
General
95
1
Agriculture, Environment, and Natural Resources
96
1
Energy, Minerals, and Metals
96
1
Financial Services
96
1
Healthcare and Fitness
97
1
Media, Publishing, Printing, and Broadcasting
97
1
Transportation
97
1
Travel and Tourism
97
1
Miscellaneous
98
1
Canada
98
4
General
98
1
Agriculture, Environment, and Natural Resources
99
1
Chemicals
100
1
Energy, Minerals, and Metals
100
1
Financial Services
100
1
Healthcare and Fitness
100
1
Information Technology and Communications
101
1
Manufacturing
101
1
Media, Publishing, and Broadcasting
101
1
Space and Aerospace
101
1
Transportation
101
1
New Zealand
102
2
General
102
1
Agriculture, Environment, and Natural Resources
103
1
Chemicals
103
1
Financial Services
104
1
Travel and Tourism
104
1
United Kingdom and Northern Ireland
104
9
General
104
2
Advertising, Media, Publishing, Printing, and Broadcasting
106
2
Agriculture, Environment, and Natural Resources
108
1
Apparel
108
1
Construction
109
1
Energy, Minerals, and Metals
109
1
Entertainment
109
1
Financial Services
110
1
Food and Beverages
111
1
Healthcare and Fitness
111
1
Information Technology and Communications
111
1
Manufacturing
112
1
Retail
112
1
Space and Aerospace
112
1
Transportation
112
1
Travel and Tourism
113
1
Miscellaneous
113
1
Ireland
113
3
General
113
1
Chemicals
114
1
Construction
114
1
Entertainment
115
1
Financial Services
115
1
Information Technology and Communications
115
1
Media, Publishing, Printing, and Broadcasting
116
1
Travel and Tourism
116
1
Africa
116
19
Asia and the Pacific
116
2
Eastern Europe, Russia, and the Commonwealth of Independent States
118
3
Europe
121
1
Individual European Countries
122
3
Latin America
125
2
Middle East
127
4
World
131
13
General
131
2
Agriculture, Environment, and Natural Resources
133
1
Energy, Minerals, and Metals
133
1
Financial Services
133
1
Information Technology and Communications
133
1
Media, Publishing, Printing, and Broadcasting
134
1
Transportation
134
1
Travel and Tourism
134
1
Chapter 7: Market Research Sources
135
6
Metasites
135
1
Buy by the Page or Section
136
1
Reasonably Priced Reports
136
1
Other
137
1
Market Research Companies
137
4
Chapter 8: Economic and Financial Statistics
141
20
How Economic Data Are Gathered
141
3
United States
144
6
General
144
2
Cost of Living
146
1
Finance
147
1
Government
147
1
Healthcare
148
1
Labor
148
1
Real Estate
148
1
Regional and Local Economies
149
1
Salaries
149
1
Australia and New Zealand
150
1
Canada
150
1
Ireland
150
1
United Kingdom and Northern Ireland
151
1
World
151
10
Chapter 9: Company Information
161
12
How Company Information Is Gathered
161
1
Types of Data
161
2
United States
163
4
Australia and New Zealand
167
1
Ireland
168
1
United Kingdom and Northern Ireland
168
2
Canada
170
1
Europe
170
1
Japan
170
1
World
170
3
Chapter 10: Demographics and Population Statistics
173
14
How Demographic Data Are Gathered
173
1
Types of Data
174
1
United States
175
5
General
175
1
Children and Youth
175
1
Consumers
176
1
Ethnic
177
1
Health
177
1
Information Technology and Media
177
1
Labor
178
1
Regional and Local
178
2
Religion
180
1
Miscellaneous
180
1
Australia and New Zealand
180
2
Canada
182
1
Ireland
183
1
United Kingdom and Northern Ireland
184
1
World
184
3
Chapter 11: Special Tips and Tricks
187
18
Cost of Labor
187
2
United States
187
1
Australia
188
1
Canada
188
1
Ireland
188
1
Russia
188
1
United Kingdom and Northern Ireland
189
1
World
189
1
Cost of Real Estate
189
4
United States
189
1
Canada
190
1
World
190
3
Marketing Costs
193
1
Using Media Kits
194
1
Using 10-Ks and Annual Reports
195
2
Using Government Figures
197
5
Population Estimates
197
1
Other Census Bureau Information
197
1
Consumer Spending and Demographics
198
4
Knowing the Bight Questions to Ask
202
3
Chapter 12: Your Competitive Advantage: Estimating Company Numbers You Can't Get
205
20
What You Can Estimate About a Private Company or Division of a Public Company
205
1
Preliminary Information You Will Need
206
1
Step One: Timeline
207
1
Step Two: Funding
208
2
Step Three: Products and Services
210
2
Step Four: Target Market
212
1
Step Five: Use What You Know About the Industry
213
2
Step Six: Find Out About Competitors
215
1
Step Seven: Marketing
215
1
Step Eight: Buzz
216
1
Putting It All Together
217
8
Analysis
220
5
Appendix: Glossary of Statistics Terms
225
6
About the Author
231
2
Index
233