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Tables of Contents for Telecommunications Deregulation
Chapter/Section Title
Page #
Page Count
Preface
xvii
4
Acknowledgments
xxi
1 Telecommunications Deregulation: An Era Begins
1
24
1.1 Historical Overview of Telecommunications Deregulation
2
2
1.2 Social Dimensions of Telecommunications Deregulation
4
5
1.2.1 Telecommunications Deregulation and Organizational Response
4
2
1.2.2 An Economic Paradigm for Telecommunications Deregulation
6
3
1.3 Economic Dimensions of Telecommunications Deregulation
9
10
1.3.1 The Macroeconomic Significance of Telecommunications
9
1
1.3.2 The Demographic Determinants of Telecommunications Consumption
10
1
1.3.3 Productivity and Telecommunications Development
11
2
1.3.4 Consumer Spending for Telecommunications Products and Services
13
1
1.3.5 The Economics of Customized Information
14
1
1.3.6 Particle Marketing and Telecommunications
15
1
1.3.7 Systems Analysis and the Economics of Telecommunications
16
1
1.3.8 The Economics of Externalities and Opportunity Costs
17
2
1.4 Telecommunications and National Transformation
19
3
1.4.1 Telecommunications and the Advance of the Post-Industrial Society
19
1
1.4.2 Comparative Advantage and Leveraging in the Post-Industrial Society
20
1
1.4.3 Receding Versus Emerging Post-Industrial Enterprises
21
1
1.5 The Limitations of Economic Analysis in the Post-Industrial Era
22
1
References
22
3
2 Analysis of the Telecommunications Act of 1996
25
26
2.1 The Meaning and Dispute of Telecommunications Deregulation
27
1
2.2 The Pre-History of Telecommunications Regulation: 1876-1934
28
2
2.3 The Communications Act of 1934: Foundation of Telecommunications Law
30
4
2.4 Divestiture and Communications Policy: 1984-1996
34
2
2.5 The Administrative Procedures Act and Telecommunications
34
2
2.6 The Politics of Telecommunications
36
2
2.7 Statutory Law and Telecommunications Transformation
38
11
2.7.1 The Telecommunications Act of 1996: A New Commercial Paradigm
38
2
2.7.2 The Telecommunications Act of 1996: An Economic Perspective
40
1
2.7.3 Key Sections of the Act
41
4
2.7.4 A Note on the Electromagnetic Spectrum
45
1
2.7.5 The Telecommunications Act of 1996: A One-Year Retrospective
45
3
2.7.6 The Telecommunications Act of 1996: A Strategic Perspective
48
1
References
49
2
3 Market Structure and Competitive Behavior
51
16
3.1 Fundamentals of Market Competition
52
3
3.1.1 Market Structures: Definitions and Economic Significance
52
2
3.1.2 Market Structures and Concentration Ratios
54
1
3.2 Market Environment and Organizational Behavior
55
1
3.2.1 Market Structure and Strategic Decision Making
55
1
3.2.2 Issues in Strategic Decision Making for Deregulated Markets
56
1
3.3 Market Environment and Product Introduction
56
4
3.3.1 Market Structure and Product Development: Five Sector Perspectives
56
2
3.3.2 Market Structure and Pricing Strategy
58
2
3.3.3 Description, Prescription, and Projection of Pricing Strategy
60
1
3.4 Strategic Decision Making and Market Planning: A Methodological Alternative
60
2
3.5 Strategic Decision Making and Market Planning: A Conceptual Challenge
62
2
3.6 Telecommunications Market Planning: New Markets and Products
64
1
References
65
2
4 Economic Tools for Telecommunications Professionals
67
18
4.1 Overview of Macroeconomic Analysis
68
4
4.1.1 Macroeconomic Tools for Telecommunications Market Planning
68
2
4.1.2 Other Issues in Business Cycle Analysis
70
2
4.2 Overview of Microeconomic Analysis
72
7
4.2.1 Microeconomic Tools for Telecommunications Market Planning
72
1
4.2.2 Principles of Telecommunications Supply and Demand
72
4
4.2.3 Price Elasticity of Demand in Telecommunications
76
1
4.2.4 Profit Maximization in Telecommunications
77
1
4.2.5 Determinants of Supply and Demand
78
1
4.3 Telecommunications Demand and the Substitution Effect
79
2
4.4 Telecommunications Indifference Curves
81
1
4.5 A Comment on Economic Tools for Telecommunications
82
1
References
83
2
5 The Economics of Consumer Demand for Telecommunications
85
18
5.1 Determinants of Consumer Behavior
86
4
5.1.1 Situational Influence
86
1
5.1.2 Problem Recognition
86
1
5.1.3 The Information Search
87
1
5.1.4 Lifestyle and Attitudes
87
1
5.1.5 Motivation, Emotion, and Personality
88
2
5.1.6 Evaluating Alternatives
90
1
5.2 Household Consumption
90
1
5.3 Organizational Consumption
91
1
5.4 Monitoring Consumer Behavior: Standard Versus Emerging Techniques
92
1
5.5 Diffusion Rates for Communications Services
93
2
5.6 Emerging Issues in Consumer Behavior
95
2
5.6.1 Categories of Consumer Behavior and the S-Curve
95
1
5.6.2 Consumer Behavior and Bundled Communications Services
95
1
5.6.3 Consumer Behavior and Particle Marketing
96
1
5.7 Consumer Demand and Changing American Tastes
97
1
5.8 Demand for Telecommunications Services in the Post-Act Era
98
1
5.9 Consumer Demand and Changing Global Tastes
99
1
References
100
3
6 Telecommunications Market and Competitive Research
103
14
6.1 Market Versus Competitive Research
103
1
6.2 The Methodology of Telecommunications Market Research
104
5
6.2.1 Traditional Tools of Market Research
104
1
6.2.2 Procedures for Market Segmentation in Telecommunications
104
2
6.2.3 Procedures for Market Targeting in Telecommunications
106
1
6.2.4 Procedures for Market Positioning in Telecommunications
107
1
6.2.5 The Advance of Competitive Research
108
1
6.2.6 Transformation of Telecommunications Competitive and Market Research
108
1
6.3 Current Issues in Telecommunications Market and Competitive Research
109
1
6.4 Linking Market and Competitive Research to Strategic Planning
110
1
6.5 Current Studies on Telecommunications Market Demand
111
2
6.6 Multiorganizational Tracking of Consumer Demand
113
1
6.7 Adaptation to Competition and Change: Established Versus Emerging Firms
114
1
References
115
2
7 Forecasting Telecommunications Market Trends
117
20
7.1 Telecommunications Forecasting
118
4
7.1.1 Standard Tools and Applications
118
1
7.1.2 Adoption, Diffusion, and Mortality
119
3
7.2 Wireless Telecommunications: A Case Study in Forecasting
122
11
7.2.1 Data and Forecasts
123
1
7.2.2 Comparative Advantages and Disadvantages
124
2
7.2.3 Recent Market Forecasts
126
1
7.2.4 Applying S-Curve Analysis
126
4
7.2.5 The S-Curve and Prospective Technology Substitution
130
2
7.2.6 Jumping The S-Curve and Strategic Positioning
132
1
7.3 Lessons of Telecommunications Forecasting
133
1
7.4 Forecasting Competitive Bidding: The Case of Electromagnetic Spectrum
134
1
7.5 Environmental Scanning, Forecasting, and Strategic Planning
135
1
References
136
1
8 The Economics of New Business Formations
137
18
8.1 The Economics of Convergence
138
6
8.1.1 Telecommunications Mergers and Acquisitions
139
3
8.1.2 Strategic Alliances
142
1
8.1.3 Strategic Partnerships
143
1
8.2 Venture Capital and the Telecommunications Industry
144
4
8.2.1 An Overview of the Venture Capital Industry
145
1
8.2.2 Issues in Telecommunications Venture Capital
146
1
8.2.3 Venture Capital and Telecommunications Fraud
147
1
8.3 Telecommunications Business Opportunity Paradigm
148
3
8.4 The Coming of Tertiary Economic Analysis
151
1
8.5 The Synergies of Telecommunications Development
152
2
8.5.1 The NII and International Business Opportunities
152
1
8.5.2 Emerging International Telecommunications Services
153
1
References
154
1
9 The Economics of International Business Formations
155
20
9.1 The Economics of International Convergence
156
1
9.2 International Telecommunications Regulatory Overview
157
8
9.2.1 Telecommunications Regulation in Europe
158
2
9.2.2 Telecommunications Regulation in Asia
160
3
9.2.3 Telecommunications Regulation in Latin America
163
1
9.2.4 Telecommunications Regulation in Other Regions
164
1
9.3 International Business Formations
165
3
9.3.1 International Telecommunications Mergers and Acquisitions
165
2
9.3.2 International Strategic Partnerships
167
1
9.3.3 International Strategic Alliances
167
1
9.4 Venture Capital and International Telecommunications
168
1
9.5 International Telecommunications Business Opportunity Paradigm
169
2
9.6 Deregulation and International Telecommunications Marketing
171
1
9.7 The Emergence of NII/III Cooperation
172
1
References
173
2
10 Telecommunications Deregulation and Market Planning: A 10-Year Forecast
175
24
10.1 A Macroeconomic Profile of Telecommunications Services
176
7
10.1.1 The Macroeconomics of Telecommunications
176
1
10.1.2 The Economics of Tertiary Effects
177
1
10.1.3 The Demographics of Telecommunications
178
5
10.2 Future Demand for Telecommunications Services
183
11
10.2.1 The Service Explosion Model
183
2
10.2.2 The Economics of Corporate Consolidation
185
3
10.2.3 Customer-Led Customization Model
188
2
10.2.4 Price Implosion Model
190
2
10.2.5 Short-Run Chaos/Long-Run Stability Model
192
1
10.2.6 Evaluating the Models
193
1
10.3 The Foundation of Future Telecommunications Services
194
2
10.3.1 Beyond Economic Models: Telecommunications and Continuous Markets
194
2
10.3.2 Personal Information Management: The Individual During the Era of Telecommunications Deregulation
196
1
References
196
3
Appendix A
199
170
A1 Telecommunications Act of 1996
201
128
A2 Communications Act of 1934
329
40
Appendix B Glossary
369
8
Appendix C Business/Economic Research Tools for Telecommunications
377
8
About the Author
385
2
Index
387