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Tables of Contents for Understanding the Web
Chapter/Section Title
Page #
Page Count
Contributing Authors
vii
Preface
xi
Acknowledgments
xiii
Introduction
xv
The Internet Phenomenon
3
20
Bruce C. Klopfenstein
Cyberspace of the People, by the People, for the People: Predominant Use of the Web in the Public Sector
23
26
Debashis Aikat
Of Online News and ``Rogue'' Web Sites: Impact of the Web on the Private Sector
49
24
Debashis Aikat
Electronic Commerce
73
22
Alan B. Albarran
Marketing Mass Media on the World Wide Web: The Building of Media Brands in an Integrated and Interactive World
95
22
Sylvia M. Chan-Olmsted
Journalism Online: Exploring the Impact of New Media on News and Society
117
18
John V. Pavlik
Steven S. Ross
Privacy, Security, and Intellectual Property
135
30
Laurie Thomas Lee
Age of Reason: The Electronic Frontier Confronts the Aims of Political Persuasion
165
28
Rita Kirk Whillock
Issues of Web Content
193
18
Ardyth Broadrick Sohn
Global Village or World Bazaar?
211
28
Barry Vacker
Issues of Internet Infrastructure
239
28
David H. Goff
Conclusions
267
12
David H. Goff
Alan B. Albarran
Index
279