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Tables of Contents for Time and Media Markets
Chapter/Section Title
Page #
Page Count
Preface
ix
Time and Media Markets: An Introduction
1
12
Alan B. Albarran
Angel Arrese
Media and Representations of Time
13
16
Jacques Durand
Time as a Niche Dimension: Competition Between the Internet and Television
29
20
Daniel G. McDonald
John W. Dimmick
Temporal Aspects of Media Distribution
49
12
Robert G. Picard
Mikko Gronlund
The Impact of Concentration and Convergence on Managerial Efficiencies of Time and Cost
61
20
Dan Shaver
Mary Alice Shaver
Time Management and CNN strategies (1980-2000)
81
14
Mercedes Medina
Online, Time Is Money: Internet Growth and the Cost of Access in the United Kingdom and Europe
95
18
David H. Goff
Advertising and Internet Usage: A Perspective From Time and Media Planning
113
14
Francisco Javier Perez-Latre
Media Markets as Time Markets: The Case of Spain
127
18
Alfonso Nieto
Trading Time and Money for Information in the Television Advertising Market: Strategies and Consequences
145
16
Patricia F. Phalen
Time and Media Markets: Summary and Research Agenda
161
12
Angel Arrese
Alan B. Albarran
Author Index
173
4
Subject Index
177