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Tables of Contents for Disaster in Dearborn
Chapter/Section Title
Page #
Page Count
Acknowledgments
v
Introduction
1
6
Edsel Ford: The Early Years
7
16
Edsel Ford: The Final Years
23
18
Development of the Market
41
12
Prologue to the Edsel
53
10
Learning Their ABCs
63
14
The Plot Thickens
77
32
Motivational Research
109
10
The Show Opens
119
16
First Tragedy...
135
14
...Then Farce
149
18
Final Act...and Curtain
167
22
Why the Edsel Failed
189
18
Epilogue
207
6
Notes
213
10
Bibliography
223
4
Index
227