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Tables of Contents for Foreign Direct Investment and Strategic Alliances in Europe
Chapter/Section Title
Page #
Page Count
Introduction
Hong Liu
1
4
Towards a Contingency View of Market Entry Strategies: Contextual and Strategic Factors
Tamar Almor
5
22
Foreign Direct Investment in Transition Economies: The Case of Coca-Cola in Russia
Robert E. Morgan Eleri R. Thorpe
27
22
American Software Firms in Europe: Acquire, Invest or Partner?
Rod McNaughton
49
22
International Strategic Alliances: The Impact of Behavioral Characteristics on Success
Saleema Kauser Vivienne Shaw
71
28
Knowledge Transfer and Resource Sharing as Value Creation Mechanisms in Inbound Continental European Acquisitions
Richard Schoenberg
99
16
Index
115
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