search for books and compare prices
Tables of Contents for Continental Order?
Chapter/Section Title
Page #
Page Count
Introduction: Integrating a Continent for a Transnational World
1
34
Dan Schiller
Vincent Mosco
NAFTA and Economic Integration in North America: Regional or Global?
35
29
Richard B. Du Boff
Globalization and Latin Media Powers: The Case of Mexico's Televisa
64
22
Andrew Paxman
Alex M. Saragoza
Globalization, Cultural Industries, and Free Trade: The Mexican Audiovisual Sector in the NAFTA Age
86
34
Enrique E. Sanchez-Ruiz
The Reorganization of Spanish-Language Media Marketing in the United States
120
16
Mari Castaneda Paredes
Telecommunications after NAFTA: Mexico's Integration Strategy
136
27
Gerald Sussman
Networking the North American Higher Education Industry
163
26
Lora E. Taub
Dan Schiller
Commerce versus Culture: The Print Media in Canada and Mexico
189
18
Catherine McKercher
Whose Hollywood? Changing Forms and Relations inside the North American Entertainment Economy
207
28
Ted Magder
Jonathan Burston
Upmarket Continentalism: Major League Sport, Promotional Culture, and Corporate Integration
235
30
Richard Gruneau
David Whitson
Multimedia Policy for Canada and the United States: Industrial Development as Public Interest
265
28
Vanda Rideout
Andrew Reddick
Index
293
16
About the Contributors
309