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Tables of Contents for Managing Your E-Commerce Business
Chapter/Section Title
Page #
Page Count
Part 1 Planning for E-Commerce
Focusing Your E-Commerce Goals
3
30
Setting Up a Budget and Sticking to It
33
26
Knowing the Legal Issues
59
24
Part 2 Creating Identity and Attracting Customers
Establishing Online Branding
83
20
Enhancing Customer Relationships
103
32
Leveraging Community to Boost Traffic
135
28
Part 3 Building Your E-Commerce Website
Organizing Your Site Plan
163
28
Tackling Basic Front-End Technologies
191
36
Working with Web Shops, Developers, and Teams
227
28
Understanding the Back End and Hosting
255
36
Part 4 Maintaining, Promoting, and Succeeding
Keeping Content Usable, Manageable, and Fresh
291
24
Promoting Your Website
315
32
Assessing Your Success
347
22
Appendix: Supporting Your Business with an Internet or Extranet
369
16
Glossary
385