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Tables of Contents for Type and Image
Chapter/Section Title
Page #
Page Count
Acknowledgments
vi
Introduction
viii
The Elements of Graphic Design
1
40
The designer's task
1
1
The dual life of a graphic form
2
1
Information and communication
3
1
The audience
4
2
The graphic signal
6
1
Signs and their use
6
8
Denotation and connotation
14
3
Typography
17
2
Images
19
3
Image transformation
22
7
Graphic support elements
29
2
Language as a model for graphic design
31
10
The Union of Word and Picture
41
28
The interaction of word and picture
41
4
The juxtaposition of type and image
45
5
Words within images
50
5
The fusion of type and image
55
5
Type as environmental image
60
2
Objective type and image
62
2
Visual-verbal synergy
64
3
Type or image alone
67
2
Graphic Space
69
48
The human factor
69
1
Form relationships in graphic space
70
4
Symmetry and asymmetry
74
6
Modular relationships
80
12
Multiple-image design
92
2
Field of Tension
94
3
Repetition and Rhythm
97
1
Visual continuity
98
6
Planes in space
104
4
Scale and visual hierarchy
108
4
Motion and implied motion
112
3
Unity through correspondence
115
2
Graphic Resonance
117
36
The nature of graphic resonance
117
3
Typographic resonance
120
7
Resonance and the Chinese boxes
127
3
Style as message
130
10
Support elements generate resonance
140
4
Resonance as expressive message
144
9
The Design Process
153
35
Problem definition
153
1
Information gathering
154
1
Idea finding
154
5
Solution finding
159
1
Implementation
160
2
Design process: a social-issue poster
162
10
Design process: an advertising campaign
172
6
Design process: a textbook format
178
10
Epilogue
188
1
Notes
189
2
Bibliography
191
2
Picture Credits
193
3
Index
196