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Tables of Contents for The Pr Bible for Community Theatres
Chapter/Section Title
Page #
Page Count
Acknowledgments
vii
Introduction
ix
Everything You Ever Needed to Know About PR (Crammed into One Chapter)
1
7
Who's Out There and What Do They Think of You? (How Research Can Help You Identify and Evaluate Your Relationships)
8
4
How'd They Know That? (And Why Didn't They Know Something Else?)
12
9
Newspaper Editors Don't Want to Be Your Friends (But They Do Want to Be Hooked)
21
17
Quest for the Holy Grail (The Magazine Feature)
38
6
Radio Daze
44
13
TV or Not TV? That Is the Question
57
8
The World Wide Whatsit? (And Why It's So Important)
65
13
You've Got the Look (And Everything You Do Should, Too)
78
8
Your Season Brochure Sets the Tone
86
11
Your Newsletter Is Your Best Friend
97
13
The Three Ps
110
11
A Few Words About Printing
121
7
Picture This
128
9
Bright Ideas
137
14
Getting Your Act Together: Drafting Your PR and Marketing Plan
151
13
Appendix
164