ISBNs for women consumers

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women consumers matches 33 work(s)

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Spent: Exposing Our Complicated Relationship With Shopping

Product Description: In Spent, editor Kerry Cohen opens the closet doors wide to tales of womenâs true relationships with shopping, from humorous stories of love/hate relationships with the mall to heartbreaking tales of overspending to fix relationships...read more

By Kerry Cohen (editor)

See complete details on each edition (1 edition listed)

Paperback:

9781580055123 | Seal Pr, September 23, 2014, cover price $17.00 | About this edition: In Spent, editor Kerry Cohen opens the closet doors wide to tales of womenâs true relationships with shopping, from humorous stories of love/hate relationships with the mall to heartbreaking tales of overspending to fix relationships.

Why Marketing to Women Doesn't Work: Using Market Segmentation to Understand Consumer Needs

Product Description: This book addresses the challenges and subtleties behind marketing to women and confronts the idea that gender alone can be used as an indicator to target your market. Darroch provides practical insights into market segmentation and recommends a new approach that focuses on targeting human needs, not gender, in order to reach female customers...read more

By Jenny Darroch

See complete details on each edition (1 edition listed)

Hardcover:

9781137358165 | Palgrave Macmillan, July 30, 2014, cover price $35.00 | About this edition: This book addresses the challenges and subtleties behind marketing to women and confronts the idea that gender alone can be used as an indicator to target your market.

Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers

Product Description: If the consumer economy had a sex, it would be female.If the business world had a sex, it would be male. And therein lies the pickle.Women are the engine of the global economy, driving 80 percent of consumer spending in the United States alone...read more

By Bridget Brennan

See complete details on each edition (3 editions listed)

Hardcover:

9780307450388 | Crown Pub, July 7, 2009, cover price $26.00 | About this edition: If the consumer economy had a sex, it would be female.

Paperback:

9780307450395 | Crown Pub, September 13, 2011, cover price $15.00 | About this edition: If the consumer economy had a sex, it would be female.

Miscellaneous:

9780307450401 | Crown Pub, July 7, 2009, cover price $26.00

As Long As It's Pink: The Sexual Politics of Taste: 2010 Edition

By Penny Sparke

See complete details on each edition (1 edition listed)

Paperback:

9780919616516 | Reprint edition (Pr of the Nova Scotia, November 30, 2010), cover price $25.00

What She's Not Telling You: Why Women Hide the Whole Truth and What Marketers Can Do About It

By Mary Lou Quinlan

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Paperback:

9780982393802 | Just Ask a Woman, November 1, 2009, cover price $16.95

Women Want More: How to Capture Your Share of the World's Largest, Fastest-Growing Market

By John Butman (contributor), Kate Sayre and Michael J. Silverstein

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Hardcover:

9780061776410 | Harperbusiness, September 8, 2009, cover price $27.99

Too Busy to Shop: Marketing to "Multi-minding" Women

By Kelley Murray Skoloda

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Hardcover:

9780313354878 | Praeger Pub Text, March 5, 2009, cover price $64.00

Wonder Woman: Marketing Secrets for the Trillion-dollar Customer

Product Description: Women are the most financially attractive target audience and buy the majority of products and services,Â so improving the way we market to women is the easiest and most effective business growth strategy. This book dispels the traditional stereotypes about women as consumers and creates a clear business case for marketing to women...read more

By Iain Ellwood and Sheila Shekar

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Hardcover:

9780230201606 | Palgrave Macmillan, July 8, 2008, cover price $80.00 | About this edition: Women are the most financially attractive target audience and buy the majority of products and services,Â so improving the way we market to women is the easiest and most effective business growth strategy.

Inside Her Pretty Little Head: A New Theory of Female Motivation and What it Means for Marketing

Product Description: Women make 80 percent of all purchasing decisions and are therefore undoubtedly the largest and most important consumer group, yet women have been poorly understood and badly served by marketing that has operated as if all customers are inherently the same...read more

By Jane Cunningham and Philippa Roberts

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Hardcover:

9781904879961 | Cyan Communications, June 30, 2007, cover price $26.95 | About this edition: Women make 80 percent of all purchasing decisions and are therefore undoubtedly the largest and most important consumer group, yet women have been poorly understood and badly served by marketing that has operated as if all customers are inherently the same.

The Savvy Woman's Homebuying Handbook

By Tara-nicholle Nelson

See complete details on each edition (1 edition listed)

Paperback:

9780978982805 | Prosperity Way Knowledge Systems, April 15, 2007, cover price $24.95

Gender and Consumption: Domestic Cultures and the Commercialisation of Everyday Life

Product Description: Drawing upon anthropological, sociological and historical perspectives, this volume provides a unique insight into womenâs domestic consumption. The contributors argue that domestic consumption represents an important lens through which to examine the everyday production and reproduction of socio-economic relations...read more

By Emma Casey (editor) and Lydia Martens (editor)

See complete details on each edition (1 edition listed)

Hardcover:

9780754643869 | Ashgate Pub Co, January 1, 2007, cover price $149.95 | About this edition: Drawing upon anthropological, sociological and historical perspectives, this volume provides a unique insight into womenâs domestic consumption.

Boom: Marketing to the Ultimate Power Consumer-the Baby Boomer Woman

Product Description: With Baby Boomer women spending over a trillion dollars a year, the days of 40+ women being ignored by marketers are numbered BOOM is a comprehensive guide to identifying, reaching and influencing these women. The book features insights and case histories from 40 top marketers, including executives from Intel, Ford, Seabourn Cruises, Citigroup, Wellpoint, Mary Kay, and more...read more

By Mary Brown, Carol Orsborn and Paco Underhill (foreword by)

See complete details on each edition (1 edition listed)

Hardcover:

9780814473900 | Amacom Books, September 26, 2006, cover price $24.00 | About this edition: With Baby Boomer women spending over a trillion dollars a year, the days of 40+ women being ignored by marketers are numbered BOOM is a comprehensive guide to identifying, reaching and influencing these women.

Marketing to Women: How to Increase Your Share of the World's Largest Market

By Martha Barletta

See complete details on each edition (1 edition listed)

Hardcover:

9781419520198 | 2 edition (Kaplan, January 1, 2006), cover price $25.00

Marketing to the New Super Consumer Mom & Kid

Product Description: Today's moms are not the ones you thought you knew! Did you know that 32 percent of Gen-X moms have tattoos? This is just one of the fun and useful facts you'll find in this new book from the authors of The Great Tween Buying Machine...read more

By Tim Coffey and Gregory Livingston

See complete details on each edition (1 edition listed)

Hardcover:

9780976697329 | Paramount Market Pub, December 1, 2005, cover price $39.95 | About this edition: Today's moms are not the ones you thought you knew!

Pocketbook Power: How to Reach the Hearts And Minds of Today's Most Coveted Consumers--Women

By Bernice Kanner

See complete details on each edition (1 edition listed)

Paperback:

9780071462181 | McGraw-Hill, October 31, 2005, cover price $16.95

She Means Business: 7 New rules for Marketing to Today's Woman

Draws on groundbreaking new research and analyses, including surveys, focus groups, and large-scale studies that cross demographics, to provide important insights into what women really want and to furnish suggestions on how to market effectively to this powerful force in today's consumer marketplace. Original.

By Grant J. Schneider

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Paperback:

9781932994445 | Time Inc Home Entertainment, October 1, 2005, cover price $12.95 | About this edition: Uses new research and analyses, including surveys, focus groups, and large-scale studies, to provide important insights into what women really want and to furnish suggestions on how to market to them in today's consumer marketplace.

The Power of the Purse: How Smart Businesses Are Adapting to the World's Most Important Consumers-Women

By Fara Warner

See complete details on each edition (2 editions listed)

Hardcover:

9780131855199 | Pearson P T R, September 16, 2005, cover price $32.99

Paperback:

9780137053698 | Financial Times Management, December 18, 2009, cover price $34.99

Why Women Shop: Secrets Revealed

Product Description: Women who shop are an extraordinary force in retail. They are knowledgeable and astute - and they are very clear about how much their financial power and use of word of mouth can help or hinder a retail business. Why Women Shop provides a fascinating insight into female shopping habits, much of which will register with the shoppers themselves as they gain a better understanding of their shopping style, and laugh (or shudder) in recognition at other women? shopping experiences...read more

By Michael Beverland and Stella Minahan

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Paperback:

9780731402793 | Wright Books Pty Ltd, September 2, 2005, cover price $29.95 | About this edition: Women who shop are an extraordinary force in retail.

The Mom Factor: What Really Drives Where We Shop, Eat, And Play

Product Description: Moms are the decision-makers when it comes to where their families will shop, eat, and go for fun. Tap into this large but often overlooked market by learning what attracts moms and keeps them and their families coming back.

By Nora Lee

See complete details on each edition (1 edition listed)

Hardcover:

9780874209440 | Urban Land Inst, April 1, 2005, cover price $19.95 | About this edition: Moms are the decision-makers when it comes to where their families will shop, eat, and go for fun.

Consuming Motherhood

Product Description: This work addresses the provocativw question of how motherhood and consumption - as ideologies and as patterns of social action - mutually shape and constitute each other in contemporary life.

By Linda L. Layne (editor), Janelle S. Taylor (editor) and Danielle F. Wozniak (editor)

See complete details on each edition (2 editions listed)

Hardcover:

9780813534299 | Rutgers Univ Pr, August 1, 2004, cover price $62.00 | About this edition: This work addresses the provocativw question of how motherhood and consumption - as ideologies and as patterns of social action - mutually shape and constitute each other in contemporary life.

Paperback:

9780813534305 | Rutgers Univ Pr, August 1, 2004, cover price $23.95 | About this edition: This work addresses the provocativw question of how motherhood and consumption - as ideologies and as patterns of social action - mutually shape and constitute each other in contemporary life.

Don't Think Pink: What Really Makes Women Buy and How to Increase Your Share of This Crucial Market

A guide to marketing to women explains women's buying decisions, helping marketers to see their brands from the perspectives and experiences of women and allowing businesses to develop their products, services, and marketing strategies to capitalize on this market.

By Lisa Johnson and Andrea Learned

See complete details on each edition (1 edition listed)

Hardcover:

9780814408155 | Amacom Books, June 21, 2004, cover price $23.00 | About this edition: A guide to marketing to women explains women's buying decisions, helping marketers to see their brands from the perspectives and experiences of women and allowing businesses to develop their products, services, and marketing strategies to capitalize on this market.

Pocketbook Power: How to Reach the Hearts and Minds of Today's Most Coveted Consumers-Women

A marketing expert describes how female 'spending power' has changed the face of advertising and marketing over the last thirty years and uses first-hand accounts from advertisers and marketers to show how the apparel, health care, technology, and financial industries have been transformed by women.

By Bernice Kanner

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Hardcover:

9780071418607 | McGraw-Hill, April 1, 2004, cover price $24.95 | About this edition: A marketing expert describes how female 'spending power' has changed the face of advertising and marketing over the last thirty years and uses first-hand accounts from advertisers and marketers to show how the apparel, health care, technology, and financial industries have been transformed by women.

Marketing to Women: How to Understand, Reach, and Increase Your Share of the World's Largest Market Segment

(view table of contents)

By Martha Barletta

See complete details on each edition (1 edition listed)

Hardcover:

9780793159635 | Dearborn Trade Pub, January 1, 2003, cover price $23.00

Marketing to Moms: Getting Your Share of the Trillion-Dollar Market

A practical guide to marketing identifies the key components necessary for targeting one's marketing approach directy to mothers, utilizing interviews and successful marketing campaigns to illustrate such areas as loyalty marketing, branding, and more. 10,000 first printing.

By Maria T. Bailey

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Hardcover:

9780761563662 | 1 edition (Prima Pub, October 1, 2002), cover price $24.95 | About this edition: A practical guide to marketing identifies the key components necessary for targeting one's marketing approach directy to mothers, utilizing interviews and successful marketing campaigns to illustrate such areas as loyalty marketing, branding, and more.

Can't Buy My Love: How Advertising Changes the Way We Think and Feel

Discusses the advertising establishment, revealing what advertisers know about human nature and how they exploit it to make a profit. (view table of contents)

By Jean Kilbourne and Mary Pipher (foreword by)

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Paperback:

9780684866000 | Free Pr, November 2, 2000, cover price $17.00 | About this edition: Discusses the advertising establishment, revealing what advertisers know about human nature and how they exploit it to make a profit.

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