The Evolution of Type takes the reader on a journey through the development of type design and typographic style from the mid-15th century to the present day, by way of 100 typefaces. Chosen to represent the key elements of style and form used by the punch cutters, calligraphers and designers of their day, and presented in chronological order according to release date, each typeface is discussed in terms of its origins and its impact on the design and print industry, and latterly the additional considerations for screen use. Versions released in metal-foundry type for hand-setting, as hot-metal type for the monotype and linotype machines, as phototype, and as digital revivals or originals, are covered in detail alongside information about the people responsible for the design and development of each adaptation of the typeface. Key glyphs from each face are annotated to indicate the specific features that mark out how typeface design has evolved over the last 500 or so years, and visual comparisons illustrate how typefaces created years ago have influenced the design of many contemporary releases. For the general reader, this book offers a thorough history of the typefaces we have been reading for decades; for typographers and designers, it is a valuable resource that will help to inform their choice of the most appropriate typeface for a project.

Explains what type is, demonstrates how to select it, and examines its use in printed communication.

Product Description: See the 50 most influential fonts not just on the page of the book, but in use on cellphone screens, billboard posters, perfume packaging, aircraft hulls, buildings and more. This witty, engaging insight into the meanings of type ranges from classical Rome to the digital future, via pivotal moments over the past few hundred years...read more

Product Description: From American Typewriter to Zapf Dingbats – this highly engaging and fascinating visual reference helps novices and experts alike identify the typefaces we encounter every day. A quarter of a century ago hardly anybody knew what a font was, let alone the difference between Times Roman and Palatino...read more

Product Description: Whether you specialize in typography as a subject in itself or use type within your graphic or communication designs, understanding more about what type is and how it works will inform your practice and improve your work.If you want to know more about the difference between Bodoni and Bembo; why Arial is not the same as Helvetica and what alternatives to consider; what types to respect and what types to avoid, then you will discover the answers here...read more

Product Description: This book is a guide to the use of type in design for print and screen. It provides a creative, informative, and practical introduction for those studying all pathways of graphic design. How to Use Type includes illustrated activities and case studies linked to key issues discussed in the text...read more

Product Description: Once upon a time, only typesetters needed to know about kerning, leading, ligatures, and hanging punctuation. Today, however, most of us work on computers, with access to hundreds of fonts, and we’d all like our letters, reports and other documents to look as good – and as readable – as possible...read more

Product Description: In 1922 the Cooper Black typeface entered the world and turned a word into a gesture just by its looks: the undeniable poker face of all typefaces. Cooper Black is a survivor; it outlived World War II, the first step on the moon, hurricanes, and storefronts...read more

Product Description: Typography, Referenced was named to the 2013 Outstanding Reference Sources List, an annual handpicked list from the Reference and User Services Association (RUSA, a division of the American Library Association) of the most noteworthy reference titles published in 2012...read more

Product Description: Fonts surround us every day, on street signs and buildings, on movie posters and books, and on just about every product that we buy. But where do they come from, and why do we need so many? Who is responsible for the staid practicality of Times New Roman, the cool anonymity of Arial, or the irritating levity of Comic Sans (and the movement to ban it)? Typefaces are now 560 years old, but we barely knew their names until about twenty years ago when the pull-down font menus on our first computers made us all the gods of type...read more

Product Description: Fonts surround us every day, on street signs and buildings, on movie posters and books, and on just about every product that we buy. But where do they come from, and why do we need so many? Who is responsible for the staid practicality of Times New Roman, the cool anonymity of Arial, or the irritating levity of Comic Sans (and the movement to ban it)? Typefaces are now 560 years old, but we barely knew their names until about twenty years ago when the pull-down font menus on our first computers made us all the gods of type...read more

Product Description: This book is the most comprehensive showcase of three-dimensional letterforms ever written, featuring over 1,300 images of more than 300 projects by more than 160 emerging talents and established individuals and studios including Sagmeister Inc, Vaughan Oliver, Milton Glaser, Alvin Lustig, Louis Danziger, Roger Excoffon, Paul Elliman, Marian Bantjes, Geoff Kaplan, Clotilde Olyff, Italo Lupi, Marion Bataille, Antoine+Manuel, Frost*Design, Mervyn Kurlansky, Non-Format, Oded Ezer, Rowland Scherman, Post Typography, Rinzen, Underwares Type Workshop, J...read more

Product Description: An international survey of graffiti and street art, and a unique typographical sourcebook as well. Classic graffiti lettering and experimental typographical forms lie at the heart of street culture and have long inspired designers in many different fields...read more

Product Description: Text is a linguistic unit of communication in which linguistically expressed conceptual units are connected in different conceptual structures. The conceptual construal of things, events and relations is structured on the basis of a variety of cognitive and communicational options...read more

Product Description: Proves why FontFont has made an indelible impression on type and typography trends.

Product Description: A humorous and incisive analysis of the basic tenets of typography and how to turn them on their heads, this book will appeal to the conformist and the non-conformist in everyone - not just the newcomer to design."