Praise for previous editions of Designing Brand Identity: An inspiring and powerful toolkit. The Marketer Alina Wheeler provides a practical structure for the brand building process. Al Ries, coauthor, Positioning Wheeler's book offers a cogent description of how strategy and design meet in the real world among world-class companies. Marty Neumeier, author, The Brand Gap A valued reference book for all members of the branding team. Communication Arts

Product Description: Many of the best brands today are of geek pedigree, powered by the technologies, traits and trends of the ascendant digital channel. Amidst the decline of mass marketing, push marketing tactics have been superseded by new forms of influence...read more

Product Description: Clients in CrisisIt's not unusual for a business or organization to experience an "identity crisis" as the years pass and its public persona dulls. In Identity Crisis!, identity design professional Jeff Fisher gives you a behind-the-scenes look at the identity redesign process in 50 different case studies...read more

Product Description: In today's competitive marketplace, establishing a creative and comprehensive branding program is crucial to achieving business success. This dynamic new book from best-selling author Robin Landa is an all-inclusive guide to generating ideas and creating brand applications that resonate with an audience...read more

Product Description: Today we know Gateway, Federal Express, and Virgin Atlantic Airline as market leaders, but once upon a time, they were "challenger brands." Scores of books explore the business side of world-class branding, but until now, no book has addressed the critical role that graphic design strategy plays in successfully launching new brands into the marketplace...read more

Illustrates the evolution of logos, symbols, and icons created for a variety of clients, covering the creation of the original concept through different directions considered, initial roughs, and how the final design was adapted for use in various formats.

(view table of contents)

Product Description: A different kind of logo book for designers! Instead of the typical collection of finished logos, this book steps into the studios of top designers as their ideas happen. Case studies trace the evolution of great logos, symbols and icons, illustrating the process with initial roughs and intermediary sketches that lead up to the final designs...read more (view table of contents, read Amazon.com's description)