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cover image for 9780199350247
Product Description: Given the advanced state of digital technology and social media, one would think that the Democratic and Republican Parties would be reasonably well-matched in terms of their technology uptake and sophistication. But as past presidential campaigns have shown, this is not the case...read more

Hardcover:

9780199350247 | Oxford Univ Pr, July 1, 2016, cover price $99.00 | About this edition: Given the advanced state of digital technology and social media, one would think that the Democratic and Republican Parties would be reasonably well-matched in terms of their technology uptake and sophistication.

Paperback:

9780199350254 | Reprint edition (Oxford Univ Pr, July 1, 2016), cover price $27.95 | About this edition: Given the advanced state of digital technology and social media, one would think that the Democratic and Republican Parties would be reasonably well-matched in terms of their technology uptake and sophistication.

cover image for 9781498500012
Product Description: The Impact of YouTube on U.S. Politics provides a historical, descriptive, and conceptual analysis of the broad and evolving political impact of YouTube. It specifically addresses how politicians, campaigns, the media, and the public utilize YouTube for political campaigning, communication, and engagement...read more

Hardcover:

9780739183496 | Lexington Books, August 14, 2014, cover price $85.00 | About this edition: The Impact of YouTube on U.

Paperback:

9781498500012 | Reprint edition (Lexington Books, February 26, 2016), cover price $39.99 | About this edition: The Impact of YouTube on U.

cover image for 9780190231910
Product Description: The days of "revolutionary" campaign strategies are gone. The extraordinary has become ordinary, and campaigns at all levels, from the federal to the municipal, have realized the necessity of incorporating digital media technologies into their communications strategies...read more

Hardcover:

9780190231910 | Oxford Univ Pr on Demand, August 12, 2015, cover price $99.00 | About this edition: The days of "revolutionary" campaign strategies are gone.

Paperback:

9780190231927 | Oxford Univ Pr, August 12, 2015, cover price $27.95 | About this edition: The days of "revolutionary" campaign strategies are gone.

cover image for 9780307954800
Product Description: UPDATED FOR THE 2016 ELECTIONThe book Politico calls “Moneyball for politics” shows how cutting-edge social science and analytics are reshaping the modern political campaign.Renegade thinkers are crashing the gates of a venerable American institution, shoving aside its so-called wise men and replacing them with a radical new data-driven order...read more

Hardcover:

9780307954794 | Crown Pub, September 11, 2012, cover price $26.00 | About this edition: The book Politico calls “Moneyball for politics” shows how cutting-edge social science and analytics are reshaping the modern political campaign.

Paperback:

9780307954800 | Reprint edition (Broadway Books, September 17, 2013), cover price $15.00 | About this edition: UPDATED FOR THE 2016 ELECTIONThe book Politico calls “Moneyball for politics” shows how cutting-edge social science and analytics are reshaping the modern political campaign.

cover image for 9780415879781
Product Description: The 2008 US presidential campaign saw politicians utilizing all types of new media -- Facebook, MySpace, YouTube, Twitter, e-mail, and cell phone texting – to reach voters of all ages, ethnicities, socio-economic backgrounds, and sexual orientations...read more

Hardcover:

9780415879781 | Routledge, November 11, 2010, cover price $140.00 | About this edition: The 2008 US presidential campaign saw politicians utilizing all types of new media -- Facebook, MySpace, YouTube, Twitter, e-mail, and cell phone texting – to reach voters of all ages, ethnicities, socio-economic backgrounds, and sexual orientations.

Paperback:

9780415879798 | Routledge, November 11, 2010, cover price $45.95 | About this edition: The 2008 US presidential campaign saw politicians utilizing all types of new media -- Facebook, MySpace, YouTube, Twitter, e-mail, and cell phone texting – to reach voters of all ages, ethnicities, socio-economic backgrounds, and sexual orientations.

cover image for 9780521847490
Product Description: The political campaign is one of the most important organizations in a democracy, and whether issue, or candidate, specific, it is one of the least understood organizations in contemporary political life. With evidence from ethnographic immersion, survey data, and social network analysis, Philip Howard examines the evolving act of political campaigning and the changing organization of political campaigns over the last five election cycles, from 1996 to 2004...read more

Hardcover:

9780521847490 | Cambridge Univ Pr, October 17, 2005, cover price $89.99 | About this edition: The political campaign is one of the most important organizations in a democracy, and whether issue, or candidate, specific, it is one of the least understood organizations in contemporary political life.

Paperback:

9780521612272 | Cambridge Univ Pr, September 30, 2005, cover price $34.99 | About this edition: The political campaign is one of the most important organizations in a democracy, and whether issue, or candidate, specific, it is one of the least understood organizations in contemporary political life.

cover image for 9780688067830
A direct-mail marketing insider demonstrates how communications technology is used in American politics today and how the character of politics and politicians is being shaped by communications and high-tech media

Hardcover:

9780688067830 | Beech Tree Books, April 1, 1988, cover price $18.95 | About this edition: A direct-mail marketing insider demonstrates how communications technology is used in American politics today and how the character of politics and politicians is being shaped by communications and high-tech media

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