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How Your Business Can Use the Science That Helped Win the White House "Dan and Pete are changing the way business is done and decisions are made. By pulling together concrete examples of how A/B testing has made an impact, they are inspiring a new generation of companies to make thoughtful, data-driven decisions. Their new book is smart, valuable, and proves just how indispensable A/B testing is today." —MARISSA MAYER, CEO of Yahoo! "Finally, a book on A/B testing and digital optimization that I will eagerly hand out to my clients! It's approachable, not overly technical, and is actually full of real-world examples of testing in action that provide the inspiration for testing that is so badly needed in most companies." — CALEB WHITMORE, founder and CEO, Analytics Pros; coauthor of Performance Marketing with Google Analytics "A practical and readable guide to get the most out of your online marketing tests. Get it before your competitors do!" — Tim Ash, CEO, SiteTuners; bestselling author of Landing Page Optimization; and chair of Conversion Conference "Here's the secret to magnificent marketing success: 1. Create a hypothesis. 2. Test it. 3. Be less wrong! In our immensely complex business world, if your organization is not structured to be less wrong every day, your failure is guaranteed. Ready to be less wrong but don't know how? Let Dan and Pete teach you!" — Avinash Kaushik, author of Web Analytics 2.0; Digital Marketing Evangelist, Google "Savvy marketers have long known that A/B testing is a great way to optimize marketing and generate more revenue. But for too long, it has been considered too hard and complicated for most marketers to use. A/B Testing: The Most Powerful Way to Turn Clicks into Customers shows marketers at all levels of experience why testing is important—and more importantly, it gives them step-by-step guidance on how to get started and get the best results. I'm giving copies of this to my entire team, and I recommend you do as well!" — Jon Miller, cofounder and VP of Marketing, Marketo "A/B testing that is fast and simple is set to disrupt web measurement and analytics on a massive scale. Every company should be using A/B testing to continuously improve, and anyone who wants to lead the charge on this revolution within their organization will benefit from reading this book." — Amy Chang, former Global Head of Product, Google Analytics "Much like the prescriptive writing guide The Elements of Style by Strunk and White, A/B Testing is simple in its construction and design, but deceptively powerful and comprehensive in its message and breadth. This book is sure to be the foundational and prescriptive guide to optimization testing." — Khai Tran, Senior Manager, Product—Online Video Products & Platforms, Disney/ABC Television Group

Hardcover:

9781118792414 | John Wiley & Sons Inc, July 27, 2015, cover price $27.95
9781118536094 | John Wiley & Sons Inc, August 19, 2013, cover price $27.95 | About this edition: How Your Business Can Use the Science That Helped Win the White House "Dan and Pete are changing the way business is done and decisions are made.

cover image for 9780262017206
Product Description: Exploring the often-overlooked history and technological innovations of the world's first true multimedia computer.Long ago, in 1985, personal computers came in two general categories: the friendly, childish game machine used for fun (exemplified by Atari and Commodore products); and the boring, beige adult box used for business (exemplified by products from IBM)...read more

Hardcover:

9780262017206 | Mit Pr, April 13, 2012, cover price $29.95 | About this edition: Exploring the often-overlooked history and technological innovations of the world's first true multimedia computer.

cover image for 9780824210601
Product Description: The Reference Shelf: New Media
By Albert Rolls (editor)

Paperback:

9780824210601 | Hw Wilson Co, April 1, 2006, cover price $50.00 | About this edition: The Reference Shelf: New Media

cover image for 9781857288575
Product Description: This work explores the diverse ways in which young people are active social agents in the production of youth culture in the digital age. It collects an international range of empirical accounts describing the ways in which young people utilize and appropriate new technology...read more (view table of contents, read Amazon.com's description)

Paperback:

9781857288575 | Routledge, March 1, 2000, cover price $35.95 | About this edition: This work explores the diverse ways in which young people are active social agents in the production of youth culture in the digital age.

cover image for 9781857288568
Product Description: This work explores the diverse ways in which young people are active social agents in the production of youth culture in the digital age. It collects an international range of empirical accounts describing the ways in which young people utilize and appropriate new technology...read more (view table of contents, read Amazon.com's description)

Hardcover:

9781857288568 | Routledge, December 1, 1998, cover price $145.00 | About this edition: This work explores the diverse ways in which young people are active social agents in the production of youth culture in the digital age.

cover image for 9780262522397
Product Description: Contextual Media expands upon the theme of social construction of knowledge developed in Edward Barrett's three previous volumes. The thirteen contributions focus on specific applications of multimedia technology to cultural institutions such as museums, universities, and corporate environments; they analyze narrative and other navigational structures in various interactive multimedia systems and make recommendations for the design of future systems based on these analyses; and they present innovative uses of multimedia that break out of the confines of a single terminal to develop interactive transformational environments...read more
By Edward Barrett (editor) and Marie Redmond (editor)

Hardcover:

9780262023832 | Mit Pr, June 1, 1995, cover price $50.00 | About this edition: Essays focus on specific applications of multimedia technology to cultural institutions such as museums, universities, and corporate environments, and analyze narrative and other navigational structures in various interactive systems.

Paperback:

9780262522397 | Reprint edition (Mit Pr, August 1, 1997), cover price $7.75 | About this edition: Contextual Media expands upon the theme of social construction of knowledge developed in Edward Barrett's three previous volumes.

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