Product Description: Shaheed Nick Mohammed's Communication and the Globalization of Culture: Beyond Tradition and Borders provides a unique perspective on the concept of culture and its fate in the globalized, mediated environment. Acknowledging widespread fears of cultural erosion at the hands of dominant global forces, Mohammed argues that what we understand as culture has always been the product of global forces, including those of trade and exchange...read more

Borchers' interdisciplinary focus and emphasis on electronic media contour his perceptive treatment and noteworthy examples of how persuasion, an age-old communication process, occurs today. Fundamental to the material is the idea that human communication is constantly influenced by fast-paced changes in communication technology. These changes propel us to move beyond traditional theories as we learn how to respond to and evaluate persuasive messages. Classic and contemporary theories informed by scholars in a variety of disciplines anchor basic principles and core concepts, ethical issues, and persuasive contexts and applications. Integrated throughout the text are expansive discussions of the role media and technology play in contemporary persuasive practices. Contemporary examples resonate with readers' lives, piquing interest and motivating critical thinking. Pedagogically rich, each chapter contains learning objectives, Internet-based activities, glossary entries, discussion questions, and notable, yet challenging, ethical cases. Not-for-sale instructor resource material available to college and university faculty only; contact publisher directly. Table of Contents I. CONCEPTS OF PERSUASION 1. Persuasion in Contemporary Society 2. Theories of Persuasion 3. Persuasion and Ethics in the Media Age II. VARIABLES OF PERSUASION 4. Media Influences on Persuasion 5. Audiences and Attitudes 6. Persuasion and Visual Images 7. Persuasion and Language 8. Persuasion and Culture 9. The Persuasiveness of the Source 10. The Reasoning Process 11. Motivational Appeals III. CONTEXTS AND APPLICATIONS OF PERSUASION 12. Persuasive Campaigns and Movements 13. Advertising 14. Interpersonal Persuasion 15. Creating Persuasive Presentations Titles of related interest also available from Waveland Press: Bowers et al., The Rhetoric of Agitation and Control, Third Edition (ISBN 9781577666141); Stewart et al., Persuasion and Social Movements, Fifth Edition (ISBN 9781577664635); and Woodward-Denton, Persuasion and Influence in American Life, Sixth Edition (ISBN 9781577665717).

Product Description: Research consistently shows how through the years more of our time gets spent using media, how multitasking our media has become a regular feature of everyday life, and that consuming media for most people increasingly takes place alongside producing media...read more

Product Description: There have been seismic shifts in what constitutes (the) media in recent years with technological advances ushering in whole new categories of producers, consumers and modes of delivery. This has been reflected in the way media is studied with new theories, concepts and practices coming to the fore...read more

How might the pornographic be associated with Brecht's and Benjamin's media theories? How are Foucault's and Deleuze's writings on visibilities "postcolonial"? What happens when Rancière's discussions of art are juxtaposed with cultural anthropology? What does a story by Lao She about collecting reveal about political collectivism in modern China? How does Girard's notion of mimetic violence speak to identity politics? How might Arendt's and Derrida's reflections on forgiveness be supplemented by a film by Lee Chang-dong? What can Akira Kurosawa's films about Japan say about American Studies? How is Asia framed transnationally, with what consequences for those who self-identify as Asian?These questions are dispersively heterologous yet mutually implicated. This paradoxical character of their discursive relations is what Rey Chow intends with the word "entanglements," by which she means, first, an enmeshment of topics: the mediatized image in modernist reflexivity; captivation and identification; victimhood; the place of East Asia in globalized Western academic study. Beyond enmeshment, she asks, can entanglements be phenomena that are not defined by affinity or proximity? Might entanglements be about partition and disparity rather than about conjunction and similarity?Across medial forms (including theater, film, narrative, digitization, and photographic art), and against more popular trends of declaring things and people to be in flux, Chow proposes conceptual frames that foreground instead aesthetic, ontological, and sentient experiences of force, dominance, submission, fidelity, antagonism, masochism, letting-go, and the attraction to self-annihilation. Boundary, trap, capture, captivation, sacrifice, and mimesis: these riveting terms serve as analytic pressure points in her readings, articulating perversity, madness, and terror to pursuits of freedom.

Product Description: Translation studies and humour studies are disciplines that have been long established but have seldom been looked at in conjunction. This volume looks at the intersection of the two disciplines as found in the media -- on television, in film and in print...read more

Product Description: Updated in a new 10th edition, this book is organized around a "balanced" approach and provides the principles and foundations of media literacy with coverage of contemporary media issues. This book covers the on-going transformations in mass media and offers accessible insight into the important issues through lively examples, streamlined coverage, and a robust media tools...read more

Product Description: Seismic changes are occurring in the world of advertising due to the inexorable rise of new technologies and the way consumers are using new media. Spending Advertising Money in the Digital Age describes how to select the right media channel to promote a brand from the many that are now available, and if employing a range of media, which to concentrate on and how to allocate the budget between them...read more

This book covers the key concepts central to understanding recent developments in media and communications studies. Wide-ranging in scope and accessible in style it sets out a useful, clear map of the important theories, methods, and debates. The entries critically explore the limits of a key concept as much as the traditions that define it. They include clear definitions, are introduced within the wider context of the field and each one is fully cross-referenced, is clearly illustrated with relevant examples, and provides a guide to further reading and an index.

Product Description: The aim of this text is to use stories to describe and explain the journey from 'new media in communication' to 'new media is communication.' In so doing it provides a thorough grounding in communication and new media theory and practice for undergraduate students...read more

Product Description: Just as the explosive growth of digital media has led to ever-expanding narrative possibilities and practices, so these new electronic modes of storytelling have, in their own turn, demanded a rapid and radical rethinking of narrative theory...read more

Product Description: Real Communication uses stories from real people and the world around us to present the best and most lively introduction to communication concepts. Professors and students alike have fallen in love with Real Communication’s down-to-earth writing style, its coverage of research, and its wealth of learning and teaching tools...read more

Real Communication uses stories from real people and the world around us to present the best and most lively introduction to communication concepts. Professors and students alike have fallen in love with Real Communication’s down-to-earth writing style, its coverage of research, and its wealth of learning and teaching tools. They also appreciate how Real Communication strives to weave the discipline’s different strands together with the CONNECT feature that shows students how concepts work and apply across interpersonal, small group, public speaking, and mass media contexts.  The Second Edition is even better with a broader array of engaging examples, new coverage of hot topics in the field like Intercultural and mediated communication, plus a public speaking unit honed to provide the essential information students need for this fast-paced course. A new chapter on mass communication connects topics like media convergence, mediated communication, media messages, and media effects to everyday communication.  To order a desk copy of Real Communication: An Introduction with Mass Communication please contact your local sales representative and use ISBN-13: 978-0-312-60577-3.

Product Description: This full colour, highly illustrated textbook is designed to support students through their WJEC AS in Media Studies. Individual chapters cover the following key areas: Textual Analysis: Visual, Technical and Audio codes Textual Analysis: Narrative and Genre Codes Approaches to Representation Approaches to Audience Response Case Studies on Representation and Audience: Gender, Age, Ethnicity, Identity, Events and Issues Passing MS1: Media Representations and Receptions Production Work, Evaluation and report Specially designed to be user-friendly, AS Media Studies: The Essential Introduction for WJEC includes activities, key terms, case studies and sample exam questions...read more

Product Description: These books provide a range of opinions on a social issue; each volume focuses on a specific issue and offers a variety of perspectives, e.g., eyewitness accounts, governmental views, scientific analysis, newspaper accounts, to illuminate the issue...read more

Product Description: This title includes a number of Open Access chapters. Mass communication is the academic study of the various means by which individuals and entities communicate information to large audiences at the same time. Mass communication channels include newspaper and magazine publishing, radio, television, film, and the Internet...read more

Product Description: Die demokratischen Journalismussysteme dienen in erster Linie dazu, die Ereignishaftigkeit der Weltgesellschaft transparenter zu machen. Bemühungen in der europäischen und nordamerikanischen Journalismusforschung ermutigen, eine übergreifende Journalistik als Voraussetzung für einen besseren Zusammenhalt der Forschungsergebnisse anzustreben...read more