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marketing history matches 9 work(s)
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cover image for 9780385352017
Product Description: From Tim Wu, author of the award-winning The Master Switch ( a New Yorker and Fortune Book of the Year) and who coined the term "net neutrality”—a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time...read more

Hardcover:

9780385352017 | Alfred a Knopf Inc, October 18, 2016, cover price $27.95 | About this edition: From Tim Wu, author of the award-winning The Master Switch ( a New Yorker and Fortune Book of the Year) and who coined the term "net neutrality”—a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time.

CD/Spoken Word:

9781524709242 | Unabridged edition (Random House, October 18, 2016), cover price $40.00

cover image for 9780415714181
Product Description: The Routledge Companion to Marketing History is the first collection of readings that surveys the broader field of marketing history, including the key activities and practices in the marketing process. With contributors from leading international scholars working in marketing history, this companion provides nine country-specific histories of marketing practice as well as a broad analysis of the field, including: the histories of advertising, retailing, channels of distribution, product design and branding, pricing strategies, and consumption behavior...read more
By Mark Tadajewski (editor)

Hardcover:

9780415714181 | Routledge, February 1, 2016, cover price $240.00 | About this edition: The Routledge Companion to Marketing History is the first collection of readings that surveys the broader field of marketing history, including the key activities and practices in the marketing process.

cover image for 9780230341067
Product Description: Rhetoric about efficient markets is ubiquitous. The many products and businesses that have failed over the past centuries, however, tell a different story. Markets are inherently insecure, and they are made by individuals, businesses, and governments trying to understand and influence them, whether relying on practical experience, theoretical models, or new technologies...read more
By Philip Scranton (editor)

Hardcover:

9780230341067 | Palgrave Macmillan, October 30, 2012, cover price $110.00 | About this edition: Rhetoric about efficient markets is ubiquitous.

cover image for 9780470660157
Product Description: Written to celebrate the Institute's centenary, The Marketing Century explains: how the key elements of marketing have developed; how the various aspects of marketing contribute to performance; what it is that great marketers do; and how the discipline of marketing may develop in the future...read more
By Jeremy Kourdi (editor)

Hardcover:

9780470660157 | John Wiley & Sons Inc, April 12, 2011, cover price $38.00 | About this edition: Written to celebrate the Institute's centenary, The Marketing Century explains: how the key elements of marketing have developed; how the various aspects of marketing contribute to performance; what it is that great marketers do; and how the discipline of marketing may develop in the future.

cover image for 9780714653907
Product Description: Modern marketing and advertising deeply influence the way we in which perceive the world and define our identity. Yet many of today's marketing and advertising practices are themselves products of earlier times. The development of brands, of advertising techniques and modern retailing are all associated with economic and business development of earlier periods...read more
By Roy A. Church (editor) and Andrew Godley (editor)

Hardcover:

9780714653907 | Routledge, April 1, 2003, cover price $235.00 | About this edition: Modern marketing and advertising deeply influence the way we in which perceive the world and define our identity.

Paperback:

9780714683263 | Routledge, April 1, 2003, cover price $73.95 | About this edition: Modern marketing and advertising deeply influence the way we in which perceive the world and define our identity.

Product Description: The last decade has witnessed a burgeoning interest in the history of marketing. This authoritative two volume set provides a comprehensive collection of important articles which illuminate the history and development of marketing and marketing thought during the past century...read more

Hardcover:

9781852786014 | 1 edition (Edward Elgar Pub, August 1, 1993), cover price $635.00 | About this edition: The last decade has witnessed a burgeoning interest in the history of marketing.

cover image for 9780669169683
Product Description: Book by Nevett, Terence

Hardcover:

9780669169683 | Lexington Books, March 1, 1988, cover price $45.00 | About this edition: Book by Nevett, Terence

cover image for 9780942280449

Hardcover:

9780882440859 | Grid Pub, June 1, 1976, cover price $29.95

Paperback:

9780942280449 | 3 sub edition (Gorsuch Scarisbrick Pub, January 1, 1988), cover price $32.00

cover image for 9780538192538
Product Description: Book by Sheth, Jagdish N.

Paperback:

9780538192538 | South-Western Pub, March 1, 1986, cover price $31.25 | About this edition: Book by Sheth, Jagdish N.

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