9780471416210 | 3 sub edition (John Wiley & Sons Inc, June 21, 2001), cover price $50.00 |
About this edition: Explores the application of classic marketing strategies to cutting-edge technologies, covering interactivity, affiliate marketing, B2B technology, wireless marketing, eMetrics, and data mining.
9780471315612 | John Wiley & Sons Inc, November 1, 1998, cover price $29.99 |
About this edition: Explains how the World Wide Web can be used to develop customer relations, and shows how to create and publicize effective Web sites
9780471217442 | 3 edition (John Wiley & Sons Inc, April 8, 2002), cover price $29.99 |
About this edition: Thoroughly updated to incorporate the latest Internet developments and cover such new topics as interactivity, affiliate marketing, wireless marketing, and data mining techniques, this handy guide explains how the World Wide Web can be used to develop customer relations, shows how to create and publicize effective Web sites, and describes how to measure online marketing strategies.