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internet marketing social aspects matches 21 work(s)
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Cover for 9780393076011 Cover for 9780393341256 Cover for 9781118466933 Cover for 9780749464738 Cover for 9780749466596 Cover for 9781414499314 Cover for 9781605667928 Cover for 9781466642096 Cover for 9781939529442 Cover for 9780133258936 Cover for 9781466640269 Cover for 9781118393772 Cover for 9781118383155 Cover for 9780071805568 Cover for 9781137278623 Cover for 9781118138274 Cover for 9780071802024 Cover for 9780071790499 Cover for 9781118297933 Cover for 9780415523189 Cover for 9780415523196 Cover for 9780857082411 Cover for 9781599185088
1
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Product Description: "A broad and deep look at how electronic media are changing storytelling . . . . Completely fascinating." —Booklist, starred review Not long ago we were spectators, passive consumers of mass media. Now, on YouTube and blogs and Facebook and Twitter, we are media...read more
Edition summary (click for prices and details):

Hardcover:

9780393076011 | W W Norton & Co Inc, February 21, 2011, cover price $26.95 | About this edition: A field guide to the visionaries—and the fans—who are reinventing the art of storytelling.

Paperback:

9780393341256 | Reprint edition (W W Norton & Co Inc, March 5, 2012), cover price $16.95 | About this edition: "A broad and deep look at how electronic media are changing storytelling .

2
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Product Description: The easy way to grasp and use gamification concepts in businessGamification is a modern business strategy that leverages principles from games to influence favorable customer behavior on the web in order to improve customer loyalty, engagement, and retention...read more
Edition summary (click for prices and details):

Paperback:

9781118466933 | For Dummies, February 11, 2013, cover price $26.99 | About this edition: The easy way to grasp and use gamification concepts in businessGamification is a modern business strategy that leverages principles from games to influence favorable customer behavior on the web in order to improve customer loyalty, engagement, and retention.

3
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Product Description: In an age of readily available feedback on sites like Yelp and Facebook, consumer conversations, or word-of-mouth recommendations, client happiness and empowered employees are the pillars of growth in a successful company. However, many organizations make decisions that contradict these findings and lessen their prospects of expansion...read more
Edition summary (click for prices and details):

Paperback:

9780749464738, titled "The Conversation Company: Boost Your Business Through Culture, People and Social Media" | Kogan Page Ltd, June 28, 2012, cover price $26.95 | About this edition: In an age of readily available feedback on sites like Yelp and Facebook, consumer conversations, or word-of-mouth recommendations, client happiness and empowered employees are the pillars of growth in a successful company.

4
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Product Description: The increasing popularity and importance of social media in the recent years has created a growing gap between modern, internet savvy consumers and traditional advertising. Since old tried and tested marketing techniques are no longer effective, marketers need to engage with the new breed of consumers...read more
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Paperback:

9780749466596 | Kogan Page Ltd, June 15, 2012, cover price $26.95 | About this edition: The increasing popularity and importance of social media in the recent years has created a growing gap between modern, internet savvy consumers and traditional advertising.

5
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Product Description: The Gale Business Insights Handbook Of Social Media Marketing examines the questions "What is social media marketing" and "How can it be used in my business?" This volume focuses on building an internal business case for using social media, highlighting its importance, the benefits it can provide, and how to implement a successful strategy and measure its effectiveness...read more
By Gale Editor (editor)
Edition summary (click for prices and details):

Paperback:

9781414499314 | Gale Group, April 19, 2013, cover price $192.00 | About this edition: The Gale Business Insights Handbook Of Social Media Marketing examines the questions "What is social media marketing" and "How can it be used in my business?

6
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Product Description: Media professionals today are facing numerous changes within mass media that will continue to impact the creation and delivery of persuasive messages.The Handbook of Research on Digital Media and Advertising: User Generated Content Consumption bridges the gap between professional and academic perceptions of advertising in new media environments through defining the evolution of consumerism within the context of media change...read more
By Matthew S. Eastin (editor)
Edition summary (click for prices and details):

Hardcover:

9781605667928 | Idea Group Reference, May 30, 2010, cover price $265.00 | About this edition: Media professionals today are facing numerous changes within mass media that will continue to impact the creation and delivery of persuasive messages.

7
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Product Description: As digital technologies develop, companies envision new ways to incorporate ever more disparate elements in their products, such as the combination of computing power and telecommunications in modern smart phones.Interdisciplinary Perspectives on Business Convergence, Computing, and Legality investigates the development of convergent and interoperable systems in business environments, with a particular focus on potential legal implications that emerge when a company begins branching out into domains traditionally occupied by suppliers and consumers...read more
By Rashmi Aggarwal (editor)
Edition summary (click for prices and details):

Hardcover:

9781466642096 | Igi Global, June 30, 2013, cover price $165.00 | About this edition: As digital technologies develop, companies envision new ways to incorporate ever more disparate elements in their products, such as the combination of computing power and telecommunications in modern smart phones.

8
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Product Description: It’s not about Likes. It’s about sales.You’re not special. Almost all businesses are online marketing these days—everyone tweets, posts to social networks, and blogs. What you’re doing now is not enough to make your business stand out...read more
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Paperback:

9781939529442 | Benbella Books, March 4, 2014, cover price $16.95 | About this edition: It’s not about Likes.

9
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Product Description: Does social business work, or is it just the latest marketing buzzword? "Social business isn't some hot new fad that will be over in an Internet minute." So says IBM executive Ed Brill, in his new book Opting In. Whether you are a product or brand manager, marketer, customer satisfaction expert, strategist, HR executive, IT manager, or CFO, this book will help you understand how you -- and your organization -- can be more successful through becoming a social business...read more
Edition summary (click for prices and details):

Paperback:

9780133258936 | IBM Pr, January 15, 2013, cover price $24.99 | About this edition: Does social business work, or is it just the latest marketing buzzword?

10
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Product Description: The modern business landscape demands that organizations maintain an online presence to network with their customers and investors. Therefore, understanding the link between social media and e-business is an important first step in cultivating these internet-based relationships...read more
By Fabiana Lorenzi (editor)
Edition summary (click for prices and details):

Hardcover:

9781466640269 | Igi Global, May 31, 2013, cover price $185.00 | About this edition: The modern business landscape demands that organizations maintain an online presence to network with their customers and investors.

11
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Product Description: How to effectively use Pinterest to market your business, product, or servicePinterest, the rapidly growing social networking site that allows users to post and share images and videos on "pinboards" (a collection of “pins,” usually with a common theme), is providing businesses and savvy entrepreneurs with a new platform to market their products and services...read more
Edition summary (click for prices and details):

Paperback:

9781118393772 | John Wiley & Sons Inc, July 3, 2012, cover price $19.95 | About this edition: How to effectively use Pinterest to market your business, product, or servicePinterest, the rapidly growing social networking site that allows users to post and share images and videos on "pinboards" (a collection of “pins,” usually with a common theme), is providing businesses and savvy entrepreneurs with a new platform to market their products and services.

12
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Product Description: Tap into the marketing power of PinterestPeople are using Pinterest to organize their digital lives. This hot social site lets users create visual bookmarks of their favorite things and 'pin' them on virtual pinboards. Now you can learn how to market on Pinterest with this hands-on guide...read more
Edition summary (click for prices and details):

Paperback:

9781118383155 | For Dummies, July 31, 2012, cover price $19.99 | About this edition: Tap into the marketing power of PinterestPeople are using Pinterest to organize their digital lives.

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Product Description: Start Marketing NOW on the World's Fastest-Growing Website! You thought Facebook, YouTube, and Twitter were big? Pinterest is outpacing them all. As a marketer, you can't afford to ignore this amazing new platform. Why should you start marketing right now on Pinterest? In a word: MORE...read more
Edition summary (click for prices and details):

Paperback:

9780071805568 | McGraw-Hill, October 9, 2012, cover price $20.00 | About this edition: Start Marketing NOW on the World's Fastest-Growing Website!

14
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Product Description: As the internet has increasingly become more social, the value of individual reputations has risen, and a new currency based on reputation has been created. This means that not only are companies tracking what an individual is tweeting and what sites they spend the most time on, but they’re using this knowledge to predict the consumer’s future behavior...read more
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Hardcover:

9781137278623 | Palgrave Macmillan, November 5, 2013, cover price $28.00 | About this edition: As the internet has increasingly become more social, the value of individual reputations has risen, and a new currency based on reputation has been created.

15
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Product Description: Scientific marketing research delivers proven marketing tactics and tips The Science of Marketing applies a scientific approach to the way businesses and brands approach marketing. It uses a combination of marketing, statistical, and psychological research to explain why and, more importantly, how, companies should adapt marketing strategies such as blogging, social media, email marketing, and webinars to achieve maximium results...read more
Edition summary (click for prices and details):

Hardcover:

9781118138274 | John Wiley & Sons Inc, April 22, 2013, cover price $24.95 | About this edition: Scientific marketing research delivers proven marketing tactics and tips The Science of Marketing applies a scientific approach to the way businesses and brands approach marketing.

16
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Product Description: THE HYPE OVER SOCIAL MEDIA IS OVER. NOW IT'S TIME TO MAKE SOCIAL MEDIA PAY. "The Social Commerce Handbook provides a practical road map for not only mastering but also monetizing your social media investment." -- MARK ELLIS, Managing Director, SYZYGY, a WPP Group digital agency Learn the secrets to unlocking sales with the "Big Five"--YouTube, Pinterest, Facebook, Twitter, and LinkedIn--and seize new sales opportunities from emerging social technology...read more
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Paperback:

9780071802024 | McGraw-Hill, September 18, 2012, cover price $22.00 | About this edition: THE HYPE OVER SOCIAL MEDIA IS OVER.

17
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Product Description: Manage all your social media marketing efforts with repeatable, improvable processes Winner of a 2013 Small Business Book Award for Social Media “In studying social media we must also embrace social sciences. Sociology, psychology, neuroscience, statistical analysis, ethnography, as well as marketing are at the source of Social Marketology, and Dragon explains how and why it matters to business...read more
Edition summary (click for prices and details):

Hardcover:

9780071790499 | McGraw-Hill, May 25, 2012, cover price $25.00 | About this edition: Manage all your social media marketing efforts with repeatable, improvable processes Winner of a 2013 Small Business Book Award for Social Media “In studying social media we must also embrace social sciences.

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Product Description: Capture customers and sales with social media commerceSocial media commerce is a booming industry. By using social networks in the context of e-commerce transactions, brands large and small are making their products more available and more convenient for customers...read more
Edition summary (click for prices and details):

Paperback:

9781118297933 | For Dummies, December 11, 2012, cover price $26.99 | About this edition: Capture customers and sales with social media commerceSocial media commerce is a booming industry.

19
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Product Description: This volume examines how social media is evolving as an industry—it is an extension of traditional media industries, yet it is distinctly different in its nature and ability to build relationships among users. Examining social media in both descriptive and analytical ways, the chapters included herein present an overview of the social media industries, considering the history, development, and theoretical orientations used to understand social media...read more
By Alan B. Albarran (editor)
Edition summary (click for prices and details):

Hardcover:

9780415523189 | Routledge, February 26, 2013, cover price $125.00 | About this edition: This volume examines how social media is evolving as an industry—it is an extension of traditional media industries, yet it is distinctly different in its nature and ability to build relationships among users.

Paperback:

9780415523196 | Routledge, February 26, 2013, cover price $39.95 | About this edition: This volume examines how social media is evolving as an industry—it is an extension of traditional media industries, yet it is distinctly different in its nature and ability to build relationships among users.

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Product Description: The first book to market on the hottest topic on the webSocial commerce is the new buzz word and this book will be the first to cut through the hype and tell you exactly what it all means... and how to do it. Social media has moved on, it's not enough to just be engaging your customers in fun chit-chat, now you can sell to them directly through their favourite social media platform...read more
Edition summary (click for prices and details):

Paperback:

9780857082411 | Capstone Ltd, February 21, 2012, cover price $20.95 | About this edition: The first book to market on the hottest topic on the webSocial commerce is the new buzz word and this book will be the first to cut through the hype and tell you exactly what it all means.

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cover image for 9781599185088
Product Description: With 4,000 percent growth in just six months, 17 million + users, and a record for more referral traffic than YouTube, Google+, and LinkedIn combined, Pinterest delivers an unbelievable opportunity for business owners and marketers like you ...read more
Edition summary (click for prices and details):

Paperback:

9781599185088 | Entrepreneur Pr, May 1, 2013, cover price $21.95 | About this edition: With 4,000 percent growth in just six months, 17 million + users, and a record for more referral traffic than YouTube, Google+, and LinkedIn combined, Pinterest delivers an unbelievable opportunity for business owners and marketers like you .

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