Product Description: Packed with more than 200 colour illustrations, Visual Research explores a range of research methods that can be used by graphic designers and visual communicators in the development of clear and purposeful design solutions. The book introduces key terms and theories that underlie design research; examining the importance of visual grammar and design literacy, audience, communication theory and semiotics...read more

Product Description: "The book itself is a diagram of clarification, containing hundreds of examples of work by those who favor the communication of information over style and academic postulation—and those who don't. Many blurbs such as this are written without a thorough reading of the book...read more

Product Description: Imagery is powerful and evocative. It is one of the most important cornerstones of successful visual communication, and working with imagery is a vital skill for every designer. This authoritative book shows how successful sourcing, creation, and use of imagery can be applied to professional graphic design...read more

Design and Designing will provide the reader with a very broad and critical understanding of what is an essentially practical subject. Designing today is less a craft and more a part of the knowledge economy. It's all about knowing how to acquire knowledge and how to creatively apply it. Design and Designing covers the design process, modeling and drawing, working with clients, production and consumption, sustainability, professional practice and design futures. Chapters are written by expert teachers and practitioners from around the globe, each aiming to present an accessible and engaging overview of their part of Design. Chapters are illustrated with a wide range of images and information boxes, which extend or highlight key material. Each section concludes with a Design Project, a hands-on activity for the reader.Design and Designing covers the full range of the subject from graphic communication, to product design, to fashion and games design, setting all in their aesthetic, ethical and social contexts. The aim is for the reader to learn from today's best practice and best thinking, to develop a critical sense, to become the designers of tomorrow.

Product Description: Make Sound Color Choices Now in an updated Fourth Edition, Understanding Color helps you connect the dots between your emotional, intuitive responses to color and the theories that explain them. From this authoritative and easy-to-follow resource, you'll learn how to use color more comfortably, creatively, and effectively than ever before...read more